Connect with us:
Social Media Today on FacebookFollow SocialMedia2day on TwitterJoin SocialMediaToday LinkedIn Group

The Importance of Social Media Marketing

New communication channel can significantly increase viewership and users activities. As an example, when Sporting News website integrated with Facebook the visits increased by over 500%.

You could say that every company should enter the world of social media and a simple website is no longer enough. Using social media can not only increase reliability and build the image, but also effectively increase revenues and increase the number of customers.

Community is the catchphrase which is connected to the Internet for a long time and today many use social services . Even though social networking industry has still potential and offers great marketing opportunities such as image creation and opinions formulation. Furthermore, according to the recent studies conducted in August by U.S. company Invkoe Solutions it turned out that 41 percent of Internet users trust the information published on Facebook. If the information was posted by a friend the level of trust grew up to 64 percent.

Furthermore, 45.4 percent of surveyed companies in the 2010 Digital Marketing Outlook, published by SODA (Societies of Digital Agencies) found the marketing presence on Facebook Business fan page to be the most important, and a further 42.2 percent answered as very important. In terms of revenue Facebook is unbeatable with the result of 800 million dollars.

Additionally the number of advertisers has quadrupled in the past eighteen months and one fan may be worth up to 310 dollars. Advertising in social media eventually come to an end to appear as, "unconventional methods". With the beginning of advertising in the SM, the online market has increased the tendency to continuous examination of other non-standard forms of advertising.

Statistics for the USA are optimistic since marketers spend on communities activities, more and more. As eMarketer announced in 2010 the companies invested in social media more than 1.68 billion dollars. It's a record. Forecasts for 2011 assume a greater amount - 2.09 billionU.S. dollars globally, in addition to that advertising market including Facebook Store will grow even faster.There is no doubt that social media already has a significant share in advertising, and should be treated as an integral part of marketing mix in every company.

What do you think about these numbers? Feel free to share your opinion via @aliciaporrata on Twitter.

Join The Conversation

  • Aug 5 Posted 5 years ago John Collins (not verified)

    I'm surprised to see someone like you comment here, Tammy. Don't you fear that, with those numbers, the social marketing space could get over-saturated? Which will lead to less efficiency, because customers would start to hate commercial social media accounts.


    <a href="">perth web design</a>

  • Aug 3 Posted 5 years ago White Label SEO (not verified)

    Social Media Marketing is the one of the most trending topics in online marketing today. Companies can use social media channels as a way for increasing its goodwills and trustworthiness which may ultimately result in better branding.

  • Jul 31 Posted 5 years ago SEO Reseller (not verified)

    Social Media has a incredible power to generate buzz. If you post good content, social media is the best way to promote your posts.

  • Jun 24 Posted 5 years ago Gian (not verified)

    Social media has been such a crucial part to our business. We have acquired a lot of business through social media channels and it's definitely one of the most effective tools we've used to date. Great article!




  • omiSEM's picture
    Apr 28 Posted 6 years ago omiSEM

    Thank you for this report. This is very useful and actually my reason for writing this article. We still need to educate people about social media. People take for granted that everyone knows the benefits of Facebook or Twitter and how important they are to our businesses. Still, a lot of people don't. In the report that you mentioned, it shows that big companies do not optimize their social media for search engines. But I will go even further. Companies still do not understand why consumers use social media: Do you have any other examples of the need for social media education? 

  • Apr 25 Posted 6 years ago SEO - SEM - SMM... (not verified)

    I just had read the report from BrightEdge: Majority Of Brands Do Not Have Facebook Or Twitter Accounts In Top Search Results On Google. And cleary these enterprises didn't read your article!


  • Apr 22 Posted 6 years ago John LaCroix (not verified)

    Once again, Jeff sends out valuable info for all of us to benefit from. I use Jeff as a Social Media consultant for several of my businesses.



  • Apr 21 Posted 6 years ago Tammy (not verified)

    I'm not surprised by these stastics. We have close to 4000 businesses using MarketMeSuite, and we seeing results like these for our users on a daily basis. Social Media Marketing, when properly targeted especially, simply works.

    ~Tammy, CEO @MarketMeSuite

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...