The Importance of Social Media Marketing

Posted on April 20th 2011

New communication channel can significantly increase viewership and users activities. As an example, when Sporting News website integrated with Facebook the visits increased by over 500%.

You could say that every company should enter the world of social media and a simple website is no longer enough. Using social media can not only increase reliability and build the image, but also effectively increase revenues and increase the number of customers.

Community is the catchphrase which is connected to the Internet for a long time and today many use social services . Even though social networking industry has still potential and offers great marketing opportunities such as image creation and opinions formulation. Furthermore, according to the recent studies conducted in August by U.S. company Invkoe Solutions it turned out that 41 percent of Internet users trust the information published on Facebook. If the information was posted by a friend the level of trust grew up to 64 percent.

Furthermore, 45.4 percent of surveyed companies in the 2010 Digital Marketing Outlook, published by SODA (Societies of Digital Agencies) found the marketing presence on Facebook Business fan page to be the most important, and a further 42.2 percent answered as very important. In terms of revenue Facebook is unbeatable with the result of 800 million dollars.

Additionally the number of advertisers has quadrupled in the past eighteen months and one fan may be worth up to 310 dollars. Advertising in social media eventually come to an end to appear as, "unconventional methods". With the beginning of advertising in the SM, the online market has increased the tendency to continuous examination of other non-standard forms of advertising.

Statistics for the USA are optimistic since marketers spend on communities activities, more and more. As eMarketer announced in 2010 the companies invested in social media more than 1.68 billion dollars. It's a record. Forecasts for 2011 assume a greater amount - 2.09 billionU.S. dollars globally, in addition to that advertising market including Facebook Store will grow even faster.There is no doubt that social media already has a significant share in advertising, and should be treated as an integral part of marketing mix in every company.

What do you think about these numbers? Feel free to share your opinion via @aliciaporrata on Twitter.


Alicia Porrata

Online Marketer and SEO consultant. My aim is to help  businesses succeed online. Alicia has been creating successful social media and SEO campaigns for over 5 year. She blogs for SEO Keyword Research blog and for Social Media blog. You may follow Alicia on Google+

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Posted on April 21st 2011 at 8:46AM

I'm not surprised by these stastics. We have close to 4000 businesses using MarketMeSuite, and we seeing results like these for our users on a daily basis. Social Media Marketing, when properly targeted especially, simply works.

~Tammy, CEO @MarketMeSuite

Posted on April 22nd 2011 at 3:32PM

Once again, Jeff sends out valuable info for all of us to benefit from. I use Jeff as a Social Media consultant for several of my businesses.



Posted on April 25th 2011 at 6:24PM

I just had read the report from BrightEdge: Majority Of Brands Do Not Have Facebook Or Twitter Accounts In Top Search Results On Google. And cleary these enterprises didn't read your article!


Posted on April 28th 2011 at 7:05AM

Thank you for this report. This is very useful and actually my reason for writing this article. We still need to educate people about social media. People take for granted that everyone knows the benefits of Facebook or Twitter and how important they are to our businesses. Still, a lot of people don't. In the report that you mentioned, it shows that big companies do not optimize their social media for search engines. But I will go even further. Companies still do not understand why consumers use social media: Do you have any other examples of the need for social media education? 

Posted on June 24th 2011 at 2:48PM

Social media has been such a crucial part to our business. We have acquired a lot of business through social media channels and it's definitely one of the most effective tools we've used to date. Great article!




Posted on July 31st 2011 at 10:04PM

Social Media has a incredible power to generate buzz. If you post good content, social media is the best way to promote your posts.

Posted on August 3rd 2011 at 2:02AM

Social Media Marketing is the one of the most trending topics in online marketing today. Companies can use social media channels as a way for increasing its goodwills and trustworthiness which may ultimately result in better branding.

Posted on August 5th 2011 at 3:45AM

I'm surprised to see someone like you comment here, Tammy. Don't you fear that, with those numbers, the social marketing space could get over-saturated? Which will lead to less efficiency, because customers would start to hate commercial social media accounts.


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