Mar 17 Posted 2 years ago
Excellent article Curtis. I think there are many individuals get so hung up in the "build" and "setup" that they tend to overlook then neglect the maintenance portion as you mentioned.
This is almost a component that really needs to be included in a plan for an extra body to maintain, whether it is salary or something that is contracted out.
Keeping current is key and all to often in our line of business (press distribution), we see the neglect when we check up on sites for legitimacy etc. The other part is people may also become overwhelmed once it is setup that they simply "forget" they have all these channels to look after. Social Media in particular really is almost a full time effort, not to mention keeping out dated files up to date on your website.
Thanks for the info, we will be sharing this.
24-7 Press Release Newswire
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...