Mar 17 Posted 3 years ago
Excellent article Curtis. I think there are many individuals get so hung up in the "build" and "setup" that they tend to overlook then neglect the maintenance portion as you mentioned.
This is almost a component that really needs to be included in a plan for an extra body to maintain, whether it is salary or something that is contracted out.
Keeping current is key and all to often in our line of business (press distribution), we see the neglect when we check up on sites for legitimacy etc. The other part is people may also become overwhelmed once it is setup that they simply "forget" they have all these channels to look after. Social Media in particular really is almost a full time effort, not to mention keeping out dated files up to date on your website.
Thanks for the info, we will be sharing this.
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