Are you attracting qualified leads with your social media marketing? With hectic schedules and a vast array of duties and responsibilities, many business owners and heads of companies fail to update their social media marketing strategies. They simply keep doing what they have done in the past, such as tweeting their blog posts and posting premium content offers on Facebook. When tackled strategically, social media can act as a powerful marketing channel, even for small businesses and B2B companies. One way to reenergize and amplify your social media marketing is to create a short, highly shareable video to boost social lead conversions.
The first step to converting social media followers and fans into clients is getting them off your social media platforms and onto your email list. You must entice your social media fans—from Facebook, Twitter, Google+, LinkedIn, YouTube, etc.—to visit a targeted landing page. There, you can feature a short social video highlighting the value your business provides. Prospects love videos, because are they are entertaining, engaging, easy to digest and highly shareable. To get the most out of your lead generation video, keep it short—2 minutes or less. Follow these guidelines:
Strategic cross-channel social promotion entails a planned marketing effort across several different social media channels, such as Facebook, LinkedIn and Google+. To get the best results, you should be consistent with your tone and message, while also taking care to present your video in the best light on each social platform. For example, LinkedIn updates should not look like tweets full of hashtags. Use a theme to unite all of your social content. Share blog posts and images that tie into the concept of your video—further enticing your social media fans to view it and ultimately convert to clients. Make your prospects an offer they simply cannot refuse, such as an informative whitepaper, an engaging webinar or a free trial, which provides solutions to some of their biggest dilemmas.
After you create a great social video, you need to maximize its shareability and drive traffic to your targeted landing page. Here are some platform specific guidelines:
With a great video and strategic cross-channel social promotion, you will see more social fans convert to qualified leads and ultimately to clients. Video marketing is gaining serious influence in social media. If you are still on the fence about video marketing, this infographic from Brainshark may change your tune.