- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Increase Facebook Engagement and Facebook Likes with Multimedia
Posted on September 2nd 2013
One thing that every business, small, medium or large, struggles with is finding engaging content to post to their fan pages. While marketing is largely a study in what works for your own business, and also what doesn't, we can identify at least one thing that definitely does: an image worth a thousand words. Now, moving images are hot, and they might just be worth two thousand words.
The problem with getting image content is that many times we're stealing it, or the equivalent of that, from the original source without asking for permission or giving credit where credit is due. This is terrible form, and too many companies engage in this practice. Don't do it! It could get you into a lot of trouble, and cost you a small fortune. I've heard of companies having to pay upwards of $5000 for not sourcing images correctly on their web properties.
So, how can we avoid stealing content while still giving our fans and audience fun and engaging content that encourages them to click that Like button or comment on it?
Multimedia For Engagement
Use images in your posts where applicable. We know they work and that they increase engagement on Facebook by 40%. Images work when you upload them directly to your fan page, and as an up, you can even use your own images. See my post on creating shareable content for more ideas on how you can enrich your images. According to Kissmetrics, photos will receive 53% more Likes, 104% more comments and a whopping 84% more click-throughs on links.
One reason that images work so well, and much better than text links, is because Facebook favors it in the newsfeed. You'll notice that an image is a lot bigger than a text link. Rumor has it that in September, text link stories and photo stories will show up as the same size in News Feeds.
There are a few ways to add video to your posts. One is by sharing a link directly from YouTube or another social video site. While this is a good way to share content that you don't own, it's always best to own the media you're sharing. When you upload a video directly to your Facebook page you'll see 40% higher engagement rates than that resulted from using YouTube links. Another benefit of using Facebook video is that fans can be tagged in the video, which widens the exposure of the video to your fan's friends.
GIFs are brand new to the Facebook game and have been wildly popular on other social networks and especially on Tumblr. GIFs are animated images, and unlike movies they usually play on a loop. While .gifs are relatively new for use on Facebook, we don't have exact numbers on how they'll perform. I'm currently testing them on a few fan pages and will be sure to report back on my findings. At Giphy.com there are a ton of images to choose from, and you can share directly to your fan page. Because you can edit the title and the description when you post it, you can alter it to display the message of your choosing.
If you're interested in more engagement strategies for Facebook, join us for our Facebook Optimization Webinar, taking place on September 19th. Please visit here to register.
Have you played around with GIFs? What media performs best on your Facebook page?