If you want success in any venture that runs online, promoting your website is critical. Nowadays, there is a myriad of methods you can employ to drive more traffic to your website. However, the most successful ones are creative and unconventional to say the least. This could be because people are tired or bored of seeing the old stuff or it's because these strategies simply are the best. The following are some of the clever ways to promote your website until you get the visibility and interest you desire.
Run rewards campaigns
Nothing works as well in a promotional campaign as rewards. Everyone seems to be looking for something free, whether it's a product or service. One good example is Plagtracker's rewards system, whose offerings are plagiarism checks in student papers. Students have the opportunity to get free checks every time they bring new visitors to the website. Plagracker also offers free services to those who review them or create posters for notice boards in their campuses and institutions for exposure. If you want to promote your business, you could borrow a leaf from this method.
Have a banner on your website
Who said that banners were dead? Recent surveys show a completely different view since having a website banner on your car when you drive around a lot can do wonders to the traffic and notice you get. Even so, not every banner will deliver the top-notch results you want. It has to be designed well, with colors and word fonts that can be read with ease. As such, whenever you go out for a drive, you will be advertising your business website and get more exposure and interest.
Bumper stickers
These are also good when you want to advertise with your car. If you have a spacious car bumper, then adding well-designed stickers that don't distort the general look and feel of the vehicle can give you the much needed exposure and brand promotion.
Business cards
Whether you think highly of them or not, physical business cards are a good source of exposure for your brand. More importantly, business cards target a smaller group of individuals as target clients. However, to get more interest, you have to be more proactive as far as initiatives like asking business owners to keep them in their cardholders, among others.
Newsletters
Depending on how flexible or free your current budget is, consider getting a newsletter published on your website on a regular basis. You can also print it and ask a local paper to distribute for you. This way, you will create more ways to reach even more local people your business needs. The door-to-door newsletter release in your locality is also in order.
Run adverts in the papers
If you want to promote your website, you should also use a number of normal promoting channels like newspapers. This technique works better if you're targeting a demography that isn't always online. If the paper is local, chances are they have good rates for locals like you, a position you can take advantage of, to get more exposure.