Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Increasing Social Media Engagement: Five Alternative Ways
Posted on May 7th 2013
Social media continues to evolve and ways to improve engagement are also changing constantly. There are always ways to tweak, change and alter social media to improve engagement levels and make a little more of your efforts.
Google+ Hangouts, Circles and Communities
Use your Google+ business account to create Google+ Circles, which others will be delighted to join. The ability to share circles is something that can be utilised here and can be a great resource for those looking for industry news, views or advice.
By doing so you are building an audience and many connected in the same circle will want to connect with you. Google+ Communities can also be a great addition and becoming increasingly active can benefit your business significantly. If there’s a very active company in your business area then join it and if not, why not create one?
LinkedIn Company pages can allow three groups on their page. The aim of this is to encourage more people to join. Participating in these will help you to discuss industry news and also answer and ask questions. It’s another great way to participate, increase visibility and also to interact with those interested in your area of work.
Not all pins have to be company pins and you can collaborate and create a more personal feel by getting others to pin on your boards. Inviting other Pinterest lovers to pin on a specific board is easy to do and also very helpful. You can add people with the ‘who can pin’ option in the edit area. Invited people can then accept and pin to the board. However, you will also have control over pins, can remove pins and the user can’t change names or descriptions.
Foursquare allows users to offer tips to other users on a location. Leaving tips at a location near your business or for your business can be a great way to build up authority in an area on Foursquare. It can also create a more personable feel around your business and you’ll be participating in your community too and so are seen by more people.
Increasing the amount of engagement via Instagram is also a great way to feature more on social media.
Why not ask your followers to send in photos and then use featured photos on your own account with attribution to the individuals? Just ask them to add a specific hashtag so you can spot their attempts.
This sort of engagement adds to the community and gives people a sense of inclusion and engagement. The easiest way to feature other people’s photos is to use a third party app like Webstagram – it allows users to repost underneath photos. Just ask the owner for permission to post it first.
These five alternative tips should help you increase engagement in some creative ways and benefit more from social media.