At Social Media Today we’re always working to bring you the latest insights into the world of social media marketing. Our newsletter can help deliver that directly to you daily.

The Influence of Foursquare

Foursquare is a location-based social network that motivates its users to get out and explore a city using three basic concepts – loyalty, encouragement and discovery. In January of 2011, Foursquare stated on its blog that the company grew 3,400%. That's not up to Facebook's numbers, but the platform has made a place for itself in the social media world and has a dedicated base of users around the globe - Foursquare is reportedly nearing 7 million users. Now that it has been around for a while, we were curious to discover what influences users to participate.

Foursquare is best known for its badges, which users get when they check-in to certain places. Users can also gain the title of "Mayor" when they've been to a place more than anyone else using Foursquare. Other elements that play into Foursquare's game dynamics include special offers and tips.

We set out to discover which elements are most influential to Foursquare users. Here are our results:

Foursquare Infographic

As a Foursquare user myself, I find that one of these elements alone is not what makes it so interesting. It's when all these elements work together that I find the most value in using Foursquare. There are certain restaurants and locations where I would like to remain Mayor, and other places I'd go to just to get a badge. As new features are added or improved upon, the dynamics of Foursquare will continue to change.

What elements of Foursquare influence you the most?

This post first appeared on Austin & Williams Unplugged, a blog about advertising and marketing.

Join The Conversation

  • austinwilliams's picture
    May 18 Posted 5 years ago austinwilliams

    Thanks for checking out the post. Foursquare has a nice group of active users who really enjoy using the app and trust the information from other users.

  • May 17 Posted 5 years ago janwong (not verified)

    Just the information I've been looking for today to convince someone about the growth of Foursquare. Have looked at others but nothing beats a great infographic. Thank you!

    On a side note, it is interesting to see how Foursquare has grown and how people are addicted to its concept of checking in. So much so that is has sorta became a game on its own.

  • May 16 Posted 5 years ago douglaswright

     

    Wow, that 86% of users check in at least once per day statistic is incredible.  That's a HUGE number of active users for just about any platform.
    As far as what elements of foursquare influence me the most, it's a combo of venue tips, the satisfaction of being the mayor of a venue (which, by the way, was exponentially easier 6+ months ago then compared to today), and the ability to learn about new places via where my friends check-in to.  An added bonus is checking-in and realizing that a friend is at the same venue.

    Wow, that 86% of users check in at least once per day statistic is incredible.  That's a HUGE number of active users for just about any platform.

    As far as what elements of foursquare influence me the most, it's a combo of venue tips, the satisfaction of being the mayor of a venue (which, by the way, was exponentially easier 6+ months ago then compared to today), and the ability to learn about new places via where my friends check-in to.  An added bonus is checking-in and realizing that a friend is at the same venue.

     

  • austinwilliams's picture
    May 15 Posted 5 years ago austinwilliams

    Mikey - Thanks for checking out the infographic!

  • Talking Finger's picture
    May 14 Posted 5 years ago Talking Finger

    Great article! We continually nudge our clients who own brick and mortars to jump on Foursquare, claim your place and create a special. It works so well with all of their other social media. http://www.facebook.com/talkingfinger

  • May 13 Posted 5 years ago Mikey Ames (not verified)

    I really like the infographic.  Thanks for posting this.

Webinars On Demand

Whitepapers