InfoGraphic: The incredible shrinking Yahoo

Posted on April 27th 2012

InfoGraphic: The incredible shrinking Yahoo

                       Condescending Wonka

As much as I hate to admit it, or kick a brand when it's down, I very rarely use Yahoo at all.

To me, although the brand is doing, in my opinion, some of the smartest work in frictionless sharing that I've seen, a series of PR and personnel disasters over the past few years have really left the company on shaky ground. Let's run through their catalogue of errors before we get to the juicy infographic I found.

  1. Yahoo could have bought Google in 2002. They missed out.
  2. Yahoo tried to buy Facebook for peanuts in 2006. Well, peanuts compared to now.
  3. They could have sold to Microsoft. This would have solved a lot of the problems they are facing now, and given them access to a shit-ton of developing and scale.
So... What's next for Yahoo? Will they sink or swim? Can they turn this situation around?
 
Whilst we ponder that, check out this infographic, and let me know what you think in the comments section below!


 


Ben Stroud blogs at www.thewhatnoise.com, and is the Community Editor for GMG Radio in the UK. When he's not blogging about Social Media, he's talking incessantly about football on Twitter.

Ben Stroud

Ben Stroud

Ben Stroud is not a social media expert (he doesn’t like that title), but he has worked with brands and organisations such as Ministry of Sound as a coordinator to deliver social media strategies. He has been instrumental in growing the giant dance brand’s online presence, tying in blogging and social media with traditional online and offline marketing campaigns to add over 120,000 fans to their cumulative social networks in just under a year. Ben believes that social media is a key part of the marketing mix, and that with the correct toolkit, any marketer can learn, scale and deliver a solution for the company they are working for without breaking their budget. He is always willing to chat, present and share ideas regarding social media, and the role it has to play in organisations large and small!
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