- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
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Infographics, Images, and the Value of Impressions [Storify from 3/26 Webinar]
Posted on March 28th 2013
Adam was the managing editor for Social Media Today.
Last week we spoke with Andrew Bowins, Marcy Cohen, and Jennifer Stalzer, Senior Vice President, External Communications and Senior Business Leaders of MasterCard Worldwide, who showed us how the Conversation Suite is helping inform businesses and enabling them to create more meaningful conversations with their customers.
Are Social Media and Community Management the Same Thing?: Notes from AOL and Internet Week New York
On Tuesday AOL hosted a Social Media Salon for Internet Week New York where the differences between social media and community management were discussed.
As of today, Twitter sees 200 million plus monthly active users globally, and 120 million plus active mobile users monthly. Together they’re tweeting a billion tweets every two and a half days, but Guy Yalif, Head of Global Product Marketing at Twitter, said it’s the kinds of tweets that matter, not the volume.
Twitter Analytics Predictions Social Networks Research Behavior Strategy Metrics Influence Exclusive Community Social Startups
Though Hixson describes Tellagence akin to climate prediction, it’s actually even a bit more than that. It’s more like being able to subtly influence the weather by knowing where to strategically set up clouds.
"I just want brands to focus on sentiment that matters and not on what is facile and easy to measure. Ten thousand 'likes' for a puppy picture is not worth a dozen customers getting their real problems resolved because brands listened and acted."
by David Wicks on September 20th 2014
by Mark Hansen on September 19th 2014
by Kristina Epping on September 18th 2014
by Elizabeth Victor on September 16th 2014