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Insight from SXSW: Brands Should Want Advocates, Not Influencers
Posted on March 12th 2013
Today I attended one of the most interactive and open sessions at SXSW featuring BlogHer CEO and co-founder, Lisa Stone, “Brands, Bloggers & the Social Commerce Future.” Stone is one of the leading experts on brand/blogger relationships and BlogHer, with 50+ million bloggers in its network, acts as the mother ship for successful branded blogger campaigns.
About midway through the session a great question was asked, “Brands do ton of sponsored posts, but since the web is so saturated with them, is it even worth it?” The answer is…yes. We all know the stats that conclude that women control a majority of household spending and that they trust recommendations from people they trust (aka the bloggers they love) above all else. There are a few things however, that brands AND bloggers can do to strengthen these relationships and make their next sponsored post stand out.