Instagram Hits 200 Million Users: What Does This Mean For You?

Avtar Ram Singh
Avtar Ram Singh Digital Marketing Manager, Circus Social

Posted on March 27th 2014

Instagram Hits 200 Million Users: What Does This Mean For You?

In a release earlier today, Instagram announced that they've just hit the 200 million monthly active users mark. It's a number to celebrate, both for Instagram and Facebook, given that after the acquisition Mark Zuckerberg said Facebook would be happy if Instagram were to reach 100 million users.

The number today is double of that - meaning Instagram managed a growth rate of 100% in the last year.

Exponential growth, however, isn't something that causes a storm in the social world any more, what with the crazy amounts of virality that Upworthy and BuzzFeed manage to muster from each article.

But what stands out in Instagram's growth story is that 50 million of their 200 million users joined in the last six months. Another story that's slowly surfacing is the addition and integration of Facebook places into Instagram, which would mean either adding Facebook places as an option for location tagging of photos, or a complete removal of Foursquare itself. Anything is possible - so wait before you take sides.

So Instagram hit 200 million monthly active users. What else do we know about it? Beta21 put together a crisp, shareable infographic with some interesting number based facts.

With 75 million daily users, and 43% of the brands posting each day - Instagram definitely feels like a platform for all companies and brands to jump into. However - it would do you some good to understand what makes Instagram work, and whether or not it's still a viable option for your brand.

  • The growth in Instagram hasn't quite changed the audience that flocks it. A reported 34% of Instagram users are between the ages of 18-24. What's more interesting is that the 12-17 age bracket takes up 20% of the total userspace on Instagram - meaning over half the people on Instagram are between the ages of 12-24.
  • Instagram isn't a place to drive sales. Shopify's infographic that documents which social media platforms drive the most amount of sales should explain why.
  • 3 out of the top 5 brands on Instagram are from the automobile industry. That should tell you a little bit more about what Instagram is all about.

I might be extremely simple in my thinking when it comes to choosing social networks for your brand - but the only policy I go with is this: If your target audience is on the social platform, you should be there too.

In what capacity? That's for you to decide.

If your target audience is the younger demographic between the ages of 12-24, then you should definitely have a presence on Instagram - even if it's one that involves you not talking about your product at all, but simply engaging and interacting with your fans to understand what they like.

After all, there are 200 million people on there - surely a few will be interested in what you have to show them. The question is - is it worth your while to be there now?

Avtar Ram Singh

Avtar Ram Singh

Digital Marketing Manager, Circus Social

Avtar Ram Singh is a social media strategist who values good content over all else. Having worked with global agencies and brands as well as fledgling  start-ups, he helps brands and marketers from various verticals with their advertising and social strategies on a global scale. He's always around on Twitter and you can also find him on Google+.

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Zach Ethan
Posted on March 27th 2014 at 4:14PM

I wonder if Facebook will implement an algorithm for Instagram where only a portion of your pictures are seen in the feed, or if they'll create a 'business' account for brands. 

I'm also curious to know how many of those 200 million users are fake. I'm willing to bet there's at least a few million fake profiles. Still an impressive milestone nonetheless. 

Avtar Ram Singh
Posted on March 27th 2014 at 10:55PM

Hey Zach - no doubt there are. A quick search on Fiverr will reveal to you that there are tons of people offering "followers" on Instagram.

Gary Seckendorf Miami Gary Seckendorf US
Posted on March 28th 2014 at 1:17AM

Instagram is a good platform for social connectivity. I like this. I think this post is a useful one to show the success of Instagram..Thanks for sharing .

Kaile DeLoney
Posted on April 8th 2014 at 1:27PM

Wow, very interesting article. I recently did a project for my social media class and had to research two different competiting brands and decide who was more socially mature. While doing so, Instagram was definitely a platform I looked at while deciding. I know Instagram doesn't directly drive sales yet, however, I think that certain brands can definitely benefit from being present on it. 

Thank you,