I'm not going to lie, I've been a huge fan of Vine since its launch earlier this year. It's a great platform for short bursts of film giving the filmographer and subsequently the viewer a whole new medium to play with.
When it first launched, I lorded it for the way it had stepped beyond still images of Instagram and Hipstamstic. This was a new way for consumers and digital marketers alike to show more of what they see while allowing the upping of the creativity stakes. Stop frame 6 second epics, complete product 360's, 6 second reviews all became possible.
Vine offered something YouTube hadn't, the video equivalent of 140 characters. The platform was designed by Twitter (in not so many words), for Twitter. It's core strengths being summed up as brevity, sharability and access to an already flourish social audience, Twitter - at the time of writing, the 4th largest social network with 555 million registered users.
Yesterday, Instagram changed Vine's world. The 130 million user strong social network, famed for its square pictures, retro filters and easy sharing over Facebook, Twitter and a multitude of other platforms announced its first foray into video. This is a game changer for Vine.
Making the announcement at Facebook's Menlo Park headquarters, Instagram CEO Kevin Systrom promise Instagram video to be "everything we know and love about Instagram, but it moves".
"Some moments, however, need more than a static image to come to life."
Undoubtedly spurred on by Vine's success, Instagram has released the ability to film short videos in much the same way as Twitters new baby. As you might expect of the now veteran photo sharing network you can add a touch of vintage-cum-retro class at the tap of a button. An iterative step that some might have argued was on Vine's road map.
So what are the differences between the two? Not a great deal really.
I think the battle between Vine and Instagram, if it is to become that, will be won or lost on factors outside of the platforms themselves. Instagram has gone well past it's early adopter phase and is most likely flirting with the laggards. Facebook, now Instagram's landlord (bought for $1bn in April last year) is well integrated with Instagram. Vine is the new kid on the block but is still fairly below the radar for the average consumer, however, it's big brother Twitter is arguably one of the pillars of the social media world, and it's integration is far better.
If Vine becomes a key cog in Twitter's overall strategy, and it very well might given the ever apparent intention to monetise where ever possible, this could spell rocky times ahead in the relationship between Twitter and Instagram and Facebook and Vine.
I think this new addition to multimedia side of the social family is likely to spell a decline in Vines popularity in its current guise. Having two players in the field can often make for interesting outcomes though.
How do you think the story is going to end for Instagram and Vine?