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Like everyone else who is ever-present on the Internet, brands are too.
But rather than just creating a presence, brands must be a presence.
By implementing an Integrated Digital Marketing strategy, your brand can establish a seamless online presence that efficiently conveys and promotes your message.
The first step in implementing an effective IDM strategy is to define and establish your brand for the digital age.
I've always enjoyed using historical references to assist in interpreting digital marketing strategy, which got me thinking... I wonder if Attila the Hun used an IDM approach when he tried to take over the world?
Watch the video below to see how chapter one of the IDM chronicles unfolds!
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The Integrated Digital Marketing Chronicles: Define and Establish Your Brand. By channeling company-wide values, to define your business goals, you can establish a robust online presence for your brand! I wonder if Atilla the Hun used this approach when he tried to take over the world? Perhaps he started with the foundational values statement, something simple and to the point like; “I wanna take over the world!” From there I suppose he fleshed out a two-part goal. Number 1 - Establish a physical presence over every land and Number 2 - slaughter everyone who gets in my way. Simple and to the point maybe, but damn it sure was effective! Defining specific goals that are well thought out but not quite as violent as Atillas'. Is a critical part of the integrated digital marketing process. IDM: It’s integrated. It’s digital. It’s marketing.
Chris Horton is a content creator and digital strategist for Minneapolis-based integrated digital marketing agency, Synecore. An avid tech enthusiast, Chris has written extensively on a number of topics relevant to the growing marketing technology industry, including SEO, inbound, content, social, mobile, email marketing, apps, online branding/PR, and Internet trends. Chris' marketing tips can be found on Synecore's Marketing Technology for Growth blog. You can connect with Chris on Twitter, LinkedIn, or Google Plus, or email him at [email protected]. Check out his new book, Digital Marketing: Integrating Strategy and Tactics with Values, published by Routledge in October of 2014.