The Internet, Social Web and Human Media: An Opportunity for Change

Isra Garcia
Isra Garcia Digital transformation advisor and new media analyst, IG

Posted on March 1st 2013

The Internet, Social Web and Human Media: An Opportunity for Change

ImageThe internet has entailed a paradigm shift in our lives, not only professionally but also personally. Suddenly, a new world of professional opportunities opened up to us while we looked on at what was going on in disbelief. From a personal perspective, the internet provided a tool with which to express ourselves to the world; we began having a voice. This sent shivers to the status quo, as it threatened its existence.

System Interruption

If ordinary people (the only ones capable of extraordinary things in my opinion) have the means to express their own ideas, connect with people thinking the same as them, sharing their same interests, capable of moving the world through their own efforts, then there can be a revolution. The internet was the start of an interruption of the system we had been living in until then. The internet was a disruption in the way we communicate, do marketing, sell, work, help and live.

People at the centre

Then came a revolution that was even bigger than the internet: the social web appeared, with social media or so-called social networks. Paradigms were shifted once again, communication became decentralised, starting the decline of mass-market, intrusive marketing. The system we knew started to crumble. New values started to arise in communication: transparency, authenticity, coherence, commitment and emotional bonding. The core of this no longer involved the company but increasingly put people at the centre.

Creating and sharing significance

The real challenge in this online world in which we live is to create and launch something which has real significance, adding value to the world and helping people. We cannot create sustainable businesses if we don’t resonate with people behind these businesses. It had never been easier to reach anyone on the planet than right now. The online environment is the means and social media is the vehicle to achieve this.

The internet and the social web are what we need to progress, grow and move on from the stage we’re currently at.

Stay human

You can now find work in a medical software development project with a company in New York, be appointed social media consultant for an agency in London, write for one of the most important online resources regarding social media or be hired to speak at conferences in Mexico, USA or Australia. It’s quite simple to explain, you only need two things: to be and stay human and to use the means available to you to make things happen. Are you going to create change simply by answering emails immediately, tweeting more often, “friending” lots of people on Facebook and staying at work an hour later than your colleagues? I doubt it!

We are walking towards a digital-human present, where interpersonal skills and competences developed in an online environment are increasingly important. This could be a great barrier; however, these skills shouldn’t end in the online sphere. I’m talking about the present. The future is just a distraction in my opinion, something that pulls us away from reality and from starting the move we need to make: the rays of light that take shape in a start-up, personal brand or any other initiative. The future is only an extension of our present actions.

The economy we live in needs names. The internet, social web and human media provides us with the opportunity of being one of those names. Please don’t ignore the daily opportunities you have to change it all. It’s possible now!

image: the internet/shutterstock

Isra Garcia

Isra Garcia

Digital transformation advisor and new media analyst, IG

Marketer, digital transformation and new media advisor, speaker, blogger, educator and an agent of change.

Social Media Today's Best thinker member. Isra is the creator and author of the paradigm that has revolutionised the social media: Human Media and also founder of Stand OUT Program, Engage Worldwide and Principal at IG.

His blog on Social Media, Marketing, disruption, lifestyle, new perspectives, productivity and change is visited by more than 110,000 people every month. Only 31, Isra has taken part as a TEDx speaker on three occasions and has participated in more than 290 industry events as speaker. At 27, he started his own agency, and has worked as consultant and analyst on new forms of online communication and marketing for other agencies and brands such as EMI Music (Spain – Portugal), BlackBerry (UK – Ireland), MTV (UK), Pioneer (UK) and blur Group (UK – USA), Amnesia Ibiza (Spain) and Music On (Spain – Italy). He has been the promoter of MONK (UK – Italy – Sao Paulo), the first Human Media Marketing agency, where he worked as Human Media Evangelist and Advisor, and is now involved as head of digital media at Bridges for Music (South Africa – India – Brazil), an international NGO that fosters and encourages change and talent. Isra has also been in charge of Marco Carola’s personal brand as one of the most influential artists in the electronic music scene worldwide. He actually advises Ushuaia Beach Hotel, named as number one most technological-adavanced hotel in the world.

His fast-moving career has always been related to Web 2.0.  Isra´s early work as a consultant, in charge of teams and Social Media strategies for Social Media & Community. These are just a few of the highlights of his career. Undoubtedly, Isra adds a visionary and human-technological way to understand this new environment that the Internet has provoked.

Leaving aside companies, roles and projects, Isra has always been characterized by a thrilling passion for the human side of communication.

Isra writes for international publications such as Social Media Today, SmartBrief and contributed with FastCompany and is a guest lecturer at EOI, Fundesem Business School, Nottingham Business School, University of Leeds and University of Manchester. He is co-founder and organiser of Adictos Social Media and "Internet Changes Everything."

Isra is a 31-year-old visionary and pioneer who has revolutionized the New Media environment with his concept of Human Media based on human business interactions through the Social Web . Isra pioneered how the the new use of online media leverages the Social Web through human relationships, Human Business Interactions, connectivity, feelings, resonance and of course people. Specialized studies in Spain, UK and USA represent the base for his international career. Isra was recently on TEDx where he introduced his vision about Human Media and its impact on brands, businesses, people and the Web.

In only two and-a-half years, Isra has completed two Ironman races and, since last september, he is one of the only 89 athletes in the world that has completed the three-day ultra endurance event, "Ultraman" (10k swim + 420k bike + 84,3k run). He always pushes the intellectual and physical work far beyond his limits.

You can find Isra at TEDx events, presenting his perspective on Human Media, the future of social media, change, revolution, Ultraman and disruption. Also, in his Spanish blog http://isragarcia.es and international site http://isragarcia.com.

“Writing about oneself is infinitely more difficult than writing about anyone else. You’ll find that the story you thought you were telling people isn’t the story that people perceived.” Isra García.

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Comments

Kristina@fitmarc.com
Posted on March 1st 2013 at 8:55PM

Your article is well written and extremely insightful. You have articulated a concise message with a call to action that made me feel morally obligated to do something different starting now.

This quote is greatness: "The future is only an extension of our present actions." Thank you!

Isra Garcia
Posted on March 5th 2013 at 10:42PM

Thanks Kristina. This is why we are here, to create change and find meaning, we have the chance to do so.