Interview with Chris Moody, Director of Content and Social at Oracle Marketing Cloud [VIDEO]

Posted on September 3rd 2014

Interview with Chris Moody, Director of Content and Social at Oracle Marketing Cloud [VIDEO]

Social Fresh East 2014 was recently held in Orlando, Florida. Described as being "where serious social marketers come to network with their peers and stay on the bleeding edge of a fast-paced industry," the event brings together 500 marketers and some of the best and brightest minds in the space, including Jay Baer and Amber Naslund.

One of the speakers/presenters was Chris Moody, Director of Content & Social, Oracle Marketing Cloud (full disclosure: my employer). At the event, Chris sat down for a brief interview with Bernie Borges, founder and CEO of Find and Convert and host of the Social Business Engine show. 

The full interview can be seen below. 

Here are some highlights:

  • Businesses have to start showing tangible ROI when it comes to social media
  • More and more companies are shihfting their social media to be more strategic to align with overall business units
  • The line between social media marketing and content marketing is becoming less and less blurry every day
  • Those in the C-Suite need to be much more proactive in social media
  • The days of C-Suite people having an intern handle social media for them are over; at least they need to be
  • More and more employees who are socially active are taking on a training role in terms of helping other employees see the benefit of being more sociallly active themselves as a means to help the company as a whole

steve olenski

Steve Olenski

A regular contributor to Forbes, among other publications, Steve was named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review and a Top 50 Social Media Blogger by Kred. He is a also a member of the Editorial Board for the Journal of Digital & Social Media Marketing and co-author of the book StumbleUpon For Dummies. Follow him on Twitter@steveolenski or at the nearest coffee shop.The views expressed here are his own and do not necessarily reflect the views of Oracle Marketing Cloud.

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