Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Introducing #SMTShorts: Marisa Thalberg of the Estée Lauder Companies [VIDEO]
Posted on June 26th 2014
Introducing SMT Shorts: a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less. For our inaugural installment, Robin Carey spoke with Marisa Thalberg, Founder of Executive Moms and VP of Global Digital Marketing Worldwide at the Estée Lauder Companies.
Hear what Marisa has to say about the "paradox of digital" for women, in a world where Sheryl Sandberg and Marissa Mayer regularly make waves:
On the challenges that lie ahead for the C-suite when it comes to social media marketing:
On how Mrs. Estée Lauder's "Telephone, telegraph, tell a woman" may have been the original social media marketing strategy -- and how she might have handled the prospect of a selfie:
Don't miss our next installment of SMT Shorts, which will feature Will McInnes, CMO of Brandwatch, as he gives us the short and sweet scoop on social listening. New shorts will first be introduced on our Twitter, Facebook, and Google+ pages, so be sure to follow us there if you don't already! And subscribe to Social Media Today's YouTube page to access all our other video content.