You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!

Introducing #SMTShorts: Marisa Thalberg of the Estée Lauder Companies [VIDEO]

Introducing SMT Shorts: a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less. For our inaugural installment, Robin Carey spoke with Marisa Thalberg, Founder of Executive Moms and VP of Global Digital Marketing Worldwide at the Estée Lauder Companies.

Hear what Marisa has to say about the "paradox of digital" for women, in a world where Sheryl Sandberg and Marissa Mayer regularly make waves:

On the challenges that lie ahead for the C-suite when it comes to social media marketing:

On how Mrs. Estée Lauder's "Telephone, telegraph, tell a woman" may have been the original social media marketing strategy -- and how she might have handled the prospect of a selfie:

Don't miss our next installment of SMT Shorts, which will feature Will McInnes, CMO of Brandwatch, as he gives us the short and sweet scoop on social listening. New shorts will first be introduced on our Twitter, Facebook, and Google+ pages, so be sure to follow us there if you don't already! And subscribe to Social Media Today's YouTube page to access all our other video content.

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