Introduction to Social Marketing Automation [Infographic]

Posted on August 23rd 2012

Introduction to Social Marketing Automation [Infographic]

In our newest infographic, we define Social Marketing Automation and provide various use cases for marketers to explore. Marketers can use Social Marketing Automation to identify brand advocates, customers who are ripe for an upsell, and prospective customers. Learn more about Social Marketing Automation in our new white paper Social Prospecting & Scoring: A Disruptive Process to Identify Leads, Generate Demand and Target Influencers

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Marketers can leverage Social Marketing Automation to greatly improve their marketing efforts. Do you currently use it? Will you move to a similar model?

mlewis1

Mike Lewis

About me? That’s easy… I’m a Father/Husband, Son/Brother, Friend, Coach, Advocate, Sports fan, Author, Executive… In that order. If you are interested in what I do for work I’m an entrepreneur and marketing guy at heart. I speak at around 20 or so conferences a year, authored “Stand Out Social Marketing” (published through McGraw Hill), am active on Twitter (@bostonmike) and blog at StandOutSocialMarketing.com, Social Media Today, Socialnomics, The Customer Collective, Business to Community, BostInno and others. I work with brands to help implement social media as part of their marketing mix and define marketing, demand generation and communication strategies that incorporate multiple new media channels. Reach out anytime at lewis_mich@yahoo.com (GO SOX!)

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Comments

I'm seeing a lot of manual processing and research here... but not actual "marketing automation".  Where is the system that you can build these rules into and actually generate automated messaging processes and measure the conversion results on?

Well, i belive there are some systems that can do it. I can speak only for myself, but our SALESmanago solution seems to be able to do things you mentioned. Automation rules can be triggered with social events, like sharing, liking or coment on our content. Rest of it is the same as we all know from Marketing Automation systems.