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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
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In our newest infographic, we define Social Marketing Automation and provide various use cases for marketers to explore. Marketers can use Social Marketing Automation to identify brand advocates, customers who are ripe for an upsell, and prospective customers. Learn more about Social Marketing Automation in our new white paper Social Prospecting & Scoring: A Disruptive Process to Identify Leads, Generate Demand and Target Influencers
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Marketers can leverage Social Marketing Automation to greatly improve their marketing efforts. Do you currently use it? Will you move to a similar model?
About me? That’s easy… I’m a Father/Husband, Son/Brother, Friend, Coach, Advocate, Sports fan, Author, Executive… In that order. If you are interested in what I do for work I’m an entrepreneur and marketing guy at heart. I speak at around 20 or so conferences a year, authored “Stand Out Social Marketing” (published through McGraw Hill), am active on Twitter (@bostonmike) and blog at StandOutSocialMarketing.com, Social Media Today, Socialnomics, The Customer Collective, Business to Community, BostInno and others. I work with brands to help implement social media as part of their marketing mix and define marketing, demand generation and communication strategies that incorporate multiple new media channels. Reach out anytime at firstname.lastname@example.org (GO SOX!)