Five early adopters reflect on the delicate balance of positive and negative in a world increasingly influenced by social media. When is the wonder of it all tempered by questions? Brad Pendergraph is a podcaster, blogger, and Manager of Consumer Digital & Social Engagement at Novartis Pharmaceuticals. Sarah Weinstein is an accomplished DP, director and editor. She is Director of Music Video and Content at The Matrix. Noel "noneck" Hidalgo is an artist, technologist, and social advocate. He is currently Director of Emerging Technologies at the World Economic Forum USA. Steev Hise is a new media artist, filmmaker, and activist with a passion for social justice and the environment. Craig Hickman is a tennis blogger, author of three books, and a contributor to the Huffington Post.
"But there you go. I mean, there's no going back now."
About the series: The Culture of Content Creation is a video series about people who make their own digital content for sharing - such as blogs, podcasts, wiki entries, online product reviews or videos - to learn why they do it, what they find rewarding, and how they view their role in the world. Started in early 2008, this cultural media project from Elastic Lab continues today, reflecting changes in technology, knowledge, and the social fabric of the Internet.