IT vs. Marketing: Who Owns the Data? Who Owns the Platform? [WEBINAR]

Robin Carey
Robin Fray Carey CEO, Social Media Today LLC

Posted on May 8th 2014

IT vs. Marketing: Who Owns the Data? Who Owns the Platform? [WEBINAR]

marketing and IT DeptsMay 13th at 12pm EST / 9am PST: Join us for an exclusive live webinar, from Social Media Today and sponsored by SAP, that examines how IT and marketing can come together to provide a better experience for the customer.

Increasingly, marketing relies on IT as it becomes more data and technology driven. In fact, Gartner analyst Laura McLellan predicts that by 2017, CMOs will spend more on IT than CIOs. As the lines between these two departments blend together, the questions being asked are, “Who owns the data?” and “Who owns the platform?” Really, it’s time to follow the lead of social business and share the data and platform. 

When companies, employees, and customers connect as part of a social business, better processes, products, and services come out of the partnership to give brands a competitive edge. A strong alliance between IT and marketing will facilitate a consistent customer experience, improving the brand as well. 

In this webinar, we'd like to talk about how IT and marketing departments can work together to serve the customer coherently. Please join our panel of experts to discuss:

  • Engaging with IT to evaluate the best marketing applications.
  • Leveraging the IT department’s strengths.
  • What IT can learn from the marketing department.
  • Benefits of a single platform and shared view of the customer with IT.

Check out the bona fides of our experts for this webinar:

Johann Wrede is Senior Director of Product Marketing for customer engagement solutions (CRM) at SAP.  He has written, implemented, sold, and marketed software for a variety of companies both large and small.  Johann is passionate about transformative technologies and the opportunities for innovation they create.  He currently spends his days thinking about how companies can leverage technology to create customer engagement. @wredefine

Kaiser Fung is Senior Data Advisor at Vimeo. He provides training and advisory services in business analytics and data visualization. Previously, he held leadership roles in building and managing data teams for SiriusXM Radio, American Express, [X+1] (ad tech), and Sonus Networks. He is the creator of the popular Junk Charts blog (http://junkcharts.typepad.com/junk_charts), which pioneered the genre of critically examining graphics in the media; and author of Numbers Rule Your World and Numbersense, both published byMcGraw-Hill. He has an MBA from Harvard Business School, and holds engineering and statistics degrees from Princeton and Cambridge. He is also an adjunct professor at New York University. @junkcharts 
Paul Gillin is a writer, speaker and online media consultant who specializes in social media and content marketing. He is a prolific writer who has published five books and more than 300 articles since 2007. His books include The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010) and Social Marketing to the Business Customer (2011) and  Attack of the Customers (2013). He also wrote the monthly New Channels column in BtoB magazine for seven years. Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. His website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch.@pgillin
I'll also be there to moderate the discussion and contribute my thoughts on this very important topic. We hope you'll join us, as audience participation in our Best Thinker webinar series is always lively, insightful, and enlightening. Register today, and we'll see you next Tuesday.

(IT vs. Marketing / shutterstock)

Robin Carey

Robin Fray Carey

CEO, Social Media Today LLC

In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their customers, and equally importantly, their customers’ trusted influencers. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill.

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