Community and social media managers at organizations large and small are struggling with how to increase adoption of social business technologies.
While there are no formal rules for success, I have compiled the following 7 Pillars of Social Business Success for Marketing based on my experience in the trenches. By implementing or adjusting your strategy to fit the following framework, I truly believe you will draw others in at all levels of the enterprise and throughout the ecosystem
Just remember, a complete social business transformation can take a long time, but having a strong strategy will ensure you are focusing on the activities that will have the largest ROI.
I'll be doing a 8 post blog series on these pillars and would love for you to chime-in throughout with questions, comments and general feedback. So, let's dive in.
Pillar 1: Define
Like any good marketer, the first step is to clearly identify your Target Audience. For Jive's social strategy, we are always trying to connect withpassionate, credible, and connected individuals both inside and outside the organization.
Next, it's key to align social business objectives with REAL business goals and set measurable targets for them. At Jive, we focus on the following social business goals:
Finally, it's easy to get caught-up in the "what's in it for me?" Therefore, for any new social business project, we always ask "what does the audience get?" By participating in things like reading this blog, we hope customers, prospects, influencers, and employees get:
Fellow marketers, what are your defining steps? What business objectives are you trying to accomplish through social?