It's A Volunteer Mentality.... Teaching With Social Media

Julie Morey_Elastic Lab
Julie Morey Chief Creative Officer, Elastic Lab

Posted on September 28th 2011

Culture of Content Creation 

The Culture of Content Creation is a video series about people who make their own digital content to share with the world — such as blogs, podcasts, wiki entries, online product reviews or videos — to learn why they do it, what they find rewarding, and how they view their role in the world. Started in early 2008, this cultural media project from Elastic Lab continues today, reflecting changes in technology, knowledge and the social fabric of the Internet. 

"It's a volunteer mentality," takes a look at YouTube video creator Tim Wilson. Tim creates videos online to help teach people how to play the guitar. He works through different songs and creates videos around these particular songs so that he can spread his knowledge on how to play them. His videos are simple but he has gotten a lot of positive feedback from people who enjoy the lessons he gives online. Tim goes deeper into the ramifications of this type of interaction on the web by discussing the dichotomy between real life personalities vs. online personalities. He finds that people are more honest and helpful on the internet and that most individuals have a more genuine persona. Tim goes on that the real benefit of creating these videos is that it's a win-win situation for both the filmmaker and the viewer. By doing something enjoyable and helping others it creates a powerful dialogue between strangers. So grab your guitar and pick along to, "It's a volunteer mentality." 

Julie Morey_Elastic Lab

Julie Morey

Chief Creative Officer, Elastic Lab

Julie Morey is Chief Creative Officer for Elastic Lab, a large-scale digital content company. Elastic Lab is developing production processes and program concepts to meet rapid changes in media and technology. We work with a nationwide network of filmmakers who are actively involved in social media. And we are applying our learnings to not only commercial work for national brands, but to original entertainment and art projects.
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Posted on October 5th 2011 at 5:45PM

This is a great article! As someone fairly new in the Social Media business, it is nice to see that people want to share their talents and skills.

Posted on December 29th 2011 at 1:03PM
Frankly I doubt that will only have positive effects in the world, I mean not everyone can teach but yet with the internet era now and the social networks it has become possible for everyone to tech, it's just a matter of choice. How can people tell that what they learn online is the qualitative? I recently graduated with an organizational leadership degree, that was the first question that popped into my mind when I first read the article.
Julie Morey_Elastic Lab
Posted on December 29th 2011 at 5:41PM

Thanks for the comments. Agreed teaching can have negative impacts depending on what is being taught. In this era of social media certainly things like terrorism, crime, and more can be shared as easily as teaching someone to play a song on the guitar. The technology is not the issue, people are. With great power in sharing comes a responsibility to utilize it in a postive manner. Thankfully most utilize these tools to share their passions which is mostly a good thing. 

Thanks Leah, I appreciate the feedback. I think it's a great thing as well.