I along with 41 others have been named to the Junta42 Top Blogs. It's an honor to be included with this group of distinguished bloggers, but if you were like me, you may not know what Junta42 is.
According to Joe Pulizzi, Junta42 founder and chief content officer, Junta42 is a search community site focused on content marketing and custom publishing solutions. Its content comes from some of the most respected media sites to the most obscure blogs from around the web - all joining in on the conversation about content marketing and how to attract and retain customers through content.
I asked Joe for some background on the Top 42 Blogs:
Dan Greenfield: What was the rationale for creating the Junta42?
Joe Pulizzi: As we all know, there are a ton of top marketing blogs lists, but none that focus on content marketing, or helping organizations create valuable and relevant content. Also, most of those lists are automated and pull from Alexa, Technorati, etc. to determine worth. We wanted to reward bloggers who not only focus on content marketing, but do it well...regardless if they are popular or not. We believe this is of real value to marketing professionals trying to find information to help them create better content.
Greenfield: What is the criteria for selection?
Pulizzi: Content marketing is all about the creation of great, story-form content (delivered through any channel) that ultimately influences someone to buy your product, take an action, or believe in a cause. So, Junta42's rankings of the Top 42 Content Marketing Blogs take into account these fundamental beliefs.
- The blog must cover one or more content marketing topics.
- The blog should include significant/substantial posts.
- As a measure of quality, we should weight the importance of others linking to the blog (Google PageRank).
- The blog should consistently communicate with the audience.
- How well do we (Junta42) believe the blog adds something substantial to the content marketing industry (subjective)
Pulizzi: The only automated ranking is Google Page Rank. The rest of the measures takes someone to read the blog. Also, some marketing blogs don't talk about content marketing. We won't ever have a list as comprehensive as Ad Age's Power 150.
Greenfield: How do stay on the list? Or put another way, how does your ranking improve or decline?
Pulizzi: Once the blog is on the list, they stay unless they are inactive for over six weeks. Every few months we will rate the blogs again just like the first time, choosing one period of time to review them all. We are considering adding new components to the next ranking, including user response and past performance, but we haven't finalized that yet.
Here are the Initial Top 42 Content Marketing Blogs:
1. Straight Talk with Nigel Hollis
2. Web Ink
3. Conversation Agent
4. Marketing Interactions
5. Buzz Marketing for Technology
6. Content Marketing Today
7. Copyblogger
8. Web Strategy by Jeremiah
9. Daily Fix
10. Influential Marketing Blog
11. Logic + Emotion
12. CK's blog
13. Rexblog
14. BeTuitive
15. Consumer Generated Media
16. Diva Marketing Blog
17. The Origin of Brands Blog
18. The Viral Garden
19. What's Next
20. Bernaise Source
21. Drew's Marketing Minute
22. Made to Stick
23. Writing White Papers
24. Greg Verdino's Marketing Blog
25. Writing the Web
26. Joe Wikert's Publishing 2020
27. AttentionMax
28. Brand Autopsy
29. Brand & Marketing
30. Eat Media Blog
31. Passion2Publish
32. Think Tank - King Fish Media
33. The Lonely Marketer
34. Custom Publishing Council Blog
35. ExperienceCurve
36. Marketing Whims
37. Seth's Blog
38. THINKing
39. Inspire Action
40. Pandemic Blog
41. Relevant and Valued
42. The A-Ha! Blog
Please check out these blogs. What other blogs should be included?
Let me get back to you.
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