Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Keep Regulators Away from Google
Posted on January 24th 2014
Keep regulators away from Google
A consumer watchdog group is calling for increased regulation of Google under federal antitrust law. I feel that is unwise. It would punish risk taking. It would cripple a U.S.-based company. That company has found a way to reach success despite heavy governmental burdens. Here's the original letter at Consumer Watchdog. I am responding to a paragraph on page 3, which calls for:
Google’s search engine’s importance as a gateway to Internet requires a maximum degree of openness and transparency. Google’s monopoly position and importance to the Internet means that the company should be closely regulated like a public utility. Regulations should be designed to open up Google’s ad platform to enable other competitors to compete. Rules should be crafted to create greater transparency in the operation of Google’s ad platform to enable parties to negotiate more effectively. For example: Providing greater visibility into the maximum amount of the highest bid, how many search terms are shown per page, and how Google’s “quality score” is derived and applied. Little, if any, of this information is currently public and openness would contribute to consumer choice and options as well as foster competition.
Response to …monopoly position
Google does not have a monopoly. Other search engines exist. They compete against Google for market share. Some of the big names are Yahoo, Microsoft Bing and Ask. This view that Google has a monopoly position is wrong. Google, however, has a dominant position. That was achieved in the marketplace.
Response to …closely regulated like a public utility
I understand why power companies and railroads should be treated as public utilities, Google is not in that category. Power companies rely on local monopolies to help them remain in business. I buy gas and electricity from California’s Pacific Gas and Electric. They are not the only electricity provider in California. They have, however, been granted a local monopoly. They provide electricity in my county. They transport it across power lines running through my back yard. The local monopoly (franchise) helps ensure they have enough customers and demand to remain in business. They should be regulated like a public utility. That’s what they are.
Google is not a public utility. It should not be viewed as one. Google does not operate on government-owned land. They do not need locally-sanctioned monopolies to help them stay in business. In fact, Google is not the first search engine to become prominent. I remember visiting Yahoo and AltaVista when searching the Internet. This was before finding Google. Google did not need government handholding to grow. Google did not need locally-sanctioned monopolies to remain in business. The power companies cannot make that same claim.
In response to the Consumer Watchdog’s letter, I say: nonsense. Google was not the first in their profession. They have become dominant because they have a superior product. They did an impressive job promoting it. Let the marketplace determine Google’s influence.