Keeping Your Online Audience Interested

Michael Cohn CEO, CompuKol Communications LLC

Posted on November 26th 2013

Keeping Your Online Audience Interested

ImageIt is very important for you to do everything in your power to keep your target audience interested in what you are doing and what you are selling. If your web presence (website and other elements) are not aesthetically appealing, people will not be interested enough to stay.

Content is king

Your words and your graphics tell a story together to your readers. If you tell the story as effectively as you should, your readers will enter a world that they never knew existed before. It is very important that your content is well-written (that means that it is free of grammatical, punctuation, and spelling errors), compelling, educational, and exciting. In order for you to achieve that, you must make it appealing and attractive as well. The right graphics will definitely help you with that. That is why you must choose your graphics very carefully and you need to make sure that whichever graphics you choose, they really tell your story in the best, most effective and compelling way possible. It is critical to your business’s and your brand’s success.

If you find that your readers are not maintaining an interest in what you are offering, it may be time to take a good, hard look at what you have there and come up with ways to make it more appealing and more effective.

The way that your readers can navigate: Not only is it necessary for your website to be aesthetically appealing but it must also function completely (it must do whatever you want it to do). There are some things that you can do to make sure that this happens. first of all, don’t place too many calls-to-action on your website. If you have too many, your readers may get confused as to where you expect them to go next and you could lose them that way.

The content itself: It is very important to take a critical look at your content so that you can determine if it is up to par. Your content should always be fresh, appealing, unique, honest, and all yours. This concept applies to all types of content and it is a principle that you must stand by always and forever.

Establish a way for your readers to communicate with you: It is important for your to provide a way for your readers to interact with you if they wish to do so. If you look at it from their perspective, you will realize that it is difficult enough for them to wish to contact you in the first place (for a variety of reasons). If you want that to happen, you have a responsibility to make it as easy as possible for them to reach you. That will go a very long way when it comes to building your relationship with them.

Searching capabilities: Another way that you will make your website more appealing to your readers is by making it as easy as possible on them if they want to search for something. There is nothing more frustrating than wanting to find something valuable as quickly as possible only to be met with drill down after drill down until they get to the point where they may or may not find what they are looking for.

Social graces: It is very important for you to understand that social media is just that. It is social. The reason that social media works is that you are dealing with people, building relationships, and relating to each other as human beings. You need to make it as easy as possible on your readers to interact with you whenever they wish to do so.

Encourage people to leave testimonials and reviews: It is important that your readers are aware of what other people are saying about you and your business. The testimonials and reviews will go a long way to giving you credibility and instilling trust in your readers. That is the case because of the fact that you are not saying those things. Other people are. In fact, if you were to give reviews and testimonials of your own business, it would be ridiculous!

Blog to the best of your ability: Blogging is so important and, if you do it effectively, it will leave a lasting impression on your readers. A blog serves many wonderful purposes, including getting people to think about things that they may not have thought of on their own, giving other people information that they may feel they can’t find anywhere else, and satisfying their thirst for new knowledge on a regular basis.


It is very important to continually provide your audience with new, exciting innovative ideas and ways of thinking. It is very important for you to constantly scrutinize your content and your web presence, in general, to make sure that everything is fresh, unique, and compelling so that your audience is constantly interested in what you are saying and makes the effort to interact with you regularly. Make sure that your website is visually appealing and not cluttered or bland. Your readers will thank you for it. Your readers will thank you for giving them something exciting to think about and to read about.

image: engaged audience/shutterstock


Michael Cohn

CEO, CompuKol Communications LLC

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies. Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development. Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ. Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
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Traffic comes on website for content so you'r very right that content is king. It is very important that content should be well-written and exclusive. Thanks for you post.