Dec 4 Posted 7 years ago Great post. I wonder if they key to startup success is not so much having an idea that solves a problem, but having an idea that solves a problem that no one quite realized was a problem.
I suspect few people were losing sleep 3 years ago wondering why they couldn't send status updates to people around the world. But Twitter in a sense created the problem then, presto, served up the solution.
I think drug companies having become masters at this. My leg twitches once in a while at night. I never gave it a second thought until Requip reframed it as a problem: restless leg syndrome.
Ron Popeil is another master. Did any of us ever bemoan the lack of a chicken rotisserie or supersharp knives in our kitchens before he called attention to these "problems"?
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