Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Klout Adds Bing and Instagram
Posted on March 29th 2013
Bing becomes a Klout network
Klout announced a partnership with Bing last Fall, and today this relationship has come to full fruition as Bing data will be integrated into Klout's algorithm. Bing search results will eventually factor into each user's Klout score. Go here to connect your Klout account to Bing. Klout also went on to say about Bing:
We’re also very excited about some additional ways that Bing is surfacing Klout information. Bing is now displaying Klout Scores for high-profile professionals and socially active influencers right in Bing search results. At a glance, it is easy to see an influencer’s Klout Score and expertise without having to click any further.
Instagram and Klout
Instagram is an extremely popular social network that generates some of the most beaytiful and engaging content on the web. Starting now, all of your Instagram activities will be part of your Klout score, and your most popular photos will appear in your Klout moments. If you haven't connected your Instagram account to Klout yet, you can do here.
How Instagram Will Impact Your Klout Score
Klout designed the Klout score so that the addition of any new network can only increase your score, never decreasing it. So you should go ahead and add as many of your networks as you can! Users with little Instagram activity won't see much of a change, but Instagram power users can expect their scores to rise. The following chart shows how the changes in Klout score distribution for users who have already added Instagram to their Klout networks. More than 10% of Klout users who have Instagram connected will see their scores increase into the 50-70 score range. So who should expect to see a score change? Over 77% of users who connected their Instagram accounts will see a score increase between 1 to 5 points! And 16% will see a score increase of more than 5 points!
Actions on Instagram
Klout measures influence on Instagram by analyzing social actions and engagement like number of followers and the amount of likes and comments on your posts. More details about how each signal is incorporated into your Klout score can be found here. Also check out your score summary on your dashboard for detailed Instagram statistics and to get a better idea of how Instagram will affect your Klout score.
Instagram and Klout Moments
Klout moments help you take a look at the Instagram photos that resonated most with your followers! These changes should be welcome news to Instagram users. What do you think about the new Klout score?