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Apr 1 Posted 1 year ago
The Klout Katastrophe can never be made right. Never. Reducing influence to a single number, using popularity as a proxy for "influence," ignoring blog content---the list of reasons why Klout is bad goes and on and on...
How wrong does Klout have to be before we stop writing anything about them, let alone giving up this kind of cheerleading that *urges* us to get right over to Klout and by all means get all of our social data feeding into the Klout pipes so they then own information about us? Huh?
"Influence" is defined as the ability to elicit change in others. I'm very influential in poetry of the late 20th century in America, but not so much so when it comes to sneakers. Or at least sneakers outside my immediate social sphere. (And apparently not influential at all when it comes to the Klout Klowns.) None of these can be measured simply and none by social media at all.
Klout neither meaures influence nor creates any kind of useful product with that measurement.
The less said about Klout the better. If we must speak about it, then please paint it for the stupid, irresponsible exercise in VC exit strategy that it is.
Mar 29 Posted 1 year ago
Until Klout lets you connect your blog statistics the scoring algorythm is missing a huge piece of influence in my opinion. For instance, I get retweets, comments, etc on the social sites but I also get a large readership on my blog and none of that is accounted for.