The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay ThereContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Klout Launches New Business Tools
Posted on March 22nd 2013
Klout started to roll out a set of complimentary tools yesterday for businesses that will help them identify key influencers engaging with their brands in social media. Klout helps measure influence based on the ability to drive action on social media sites like Facebook, Twitter and Google+. Klout for Business will help you tap into that influential audience!
What is Klout for Business?
Klout for Business is a set of tools designed to help companies unlock the reach and power of their most influential brand advocates. Businesses now have an easy-to-read dashboard that can quickly give them insights into their audience's top influencers, which networks would be best to engage them on, and most importantly Klout can tell you which topics your audience influences others on most to help maximize your content efforts and drive conversations about your brand. Businesses can also use Klout Perks to reward these loyal influencers with free prizes.
"Klout reaches over 70% of today’s digital influencers and attracts new users every day. Klout for Business will continue to develop into a portal where we intend to help brands and agencies streamline their understanding, management and engagement with this important segment of the digital population. Our goal is to help brands and influencers build relationships that transcend the current advertiser-consumer dynamic."
You can get more information and sign up for early access to these free insights on the new Klout for Business portal. Some other facts and stats provided by Klout:
- On average, content produced by Klout influencers garners 4x as many retweets as content posted by average social media users.
- People who visit product pages recommended by Klout influencers spend more than 2x as long on site.
- People who see content from Klout influencers are more than 2x as likely to click through to an advertiser page.
Klout is finally "open for business" and encouraging feedback from beta users. So what do you think about these new tools?