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Lakshmanan “Lux” Narayan is the CEO & Co-Founder of Unmetric Inc., a company that shows brands in real time whether they’re outsocializing their competition. He points out that this is the first time brands have the onus of conversation. This requires a different kind of thinking from brands, and that translates into a lot of other interesting challenges. Watch to learn more.
Join us at The Social Shake-Up 2014 in Atlanta, 9/16-17, to learn how social is helping global businesses perform better and improve their customer focus. Register here: socialmediatoday.com/social-shake-up-registration
In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their customers, and equally importantly, their customers’ trusted influencers. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill.