April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Dec 17 Posted 2 years ago
Loading your LinkedIn contacts into an email list without their permission is asking for trouble. These people may have agreed to connect with you but they did not opt in to be on an email list. Without the opt in what you are sending is SPAM.
One alternative that you could do, although first email would still be spam, is to send out your first email asking people to opt in, otherwise they will not receive any future emails.
Dec 12 Posted 2 years ago
Yes, we need to keep nurturing or follow up to build genunie relationship. I learnt the technique from Keith Ferrazi and Ivan Misner (founder of BNI).