May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Dec 17 Posted 2 years ago
Loading your LinkedIn contacts into an email list without their permission is asking for trouble. These people may have agreed to connect with you but they did not opt in to be on an email list. Without the opt in what you are sending is SPAM.
One alternative that you could do, although first email would still be spam, is to send out your first email asking people to opt in, otherwise they will not receive any future emails.
Dec 12 Posted 2 years ago
Yes, we need to keep nurturing or follow up to build genunie relationship. I learnt the technique from Keith Ferrazi and Ivan Misner (founder of BNI).