Apr 2 Posted 2 years ago
Thanks for your comments Amber. I completely agree - and yes, looking forward to meeting you in social!
Apr 1 Posted 2 years ago
Great article! Along with your points on including the logo everywhere and consistency in messaging, I would also add how crucial it is to integrate consistency across everything tied to the brand. That would include employee attitudes (retail brands especially), packaging, website, etc.
Another example I like to think about is Starbucks. One of the reasons that they are so successful is that every store location and messaging is consistent and communicating the same perception and feel. People know exactly what they are going to get when they buy a coffee there.
As one of my former professers in college said, "Everything Communicates".
Enjoyed your article, hopefully we can connect via social.
Amber McCrory - Marketing Specialist at SDL Social Intelligence
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