Lessons Learned from Analyzing 1,000,000,000 Company Mentions [INFOGRAPHIC]

Clementdelangue
Clément Delangue Chief Marketing Officer, mention

Posted on March 25th 2014

Lessons Learned from Analyzing 1,000,000,000 Company Mentions [INFOGRAPHIC]

Every day, millions of businesses are mentioned on the social web. Analyzing one billion company mentions, or instances where companies are referenced online, detected from almost 200,000 alerts created by brands and businesses, is a great way to answer some of the questions raised by many social media managers when it comes to their company’s online presence:

* What is a decent percentage of positive, negative, and neutral mentions? (The answer may surprise you)

* What are the most important channels where companies are being mentioned?

* What is the day of the week with the highest chance of being mentioned?

* What is the average percentage of mentions that come from influencers?

See for yourself with this infographic:

infographic


Clementdelangue

Clément Delangue

Chief Marketing Officer, mention

Clément Delangue is the chief marketing officer of Mention, an application that lets you know what people are saying about you, your company or your competitors online. Before joining mention, he worked for eBay after being one of the first French professional sellers at age 17. He also co-founded several startups, including UniShared and VideoNot.es.

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Comments

Avtar Ram Singh
Posted on March 26th 2014 at 1:10AM

Would have been really useful to see a break up by industry segment. It would be hugely beneficial for auto industry folk, social media folk, fashion, retail and restaurants to see where they get their mentions from the most and where they should focus their efforts.

Definitely something mention should look into! :)