May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jul 5 Posted 5 years ago Its a nice post with few agreeable points. Social Media on the longer run both brand and consumer will sofocate, so does the space.. Social Media space is more like a classified yellow page, going ahead brand and information and network will become more private, taking social media marketing to a new dimension.
Jul 3 Posted 5 years ago
Jul 3 Posted 5 years ago You say "The time will come when social media will start to take budget dollars away from entrenched marketing programs the way that banners and search have taken budget from TV. That time isnâ€™t here yet."
Well it is here - if you look over the shoulders of CFOs you see it happen big time. Only a few like BMW, Virgin and a some others state it publicly but many more just did it - cut traditional ineffective marketing dollars and invest time and resources - not cash in social media.
Marketing departments all over the map know social media is less costly and more effective. But that is only half the story - the real leverage of social media is not there yet, simply because the customers who MAY / SHOULD become advocates of a brand don't see their vendors do anything for them other than reroute the messaging from billboards to blogs.
Hence my story on another blog today:
Jun 29 Posted 5 years ago Another considered contribution Jason. I appreciate the voice of reason you are bringing to the commercial social media dialog.
Jun 28 Posted 5 years ago I agree that its short sighted to focus on SM-only marketing plans - the successful integration of old and new media should be the end game for any organisation that wants to take the lead. The old media is definitely still required to help reach the mainstream/ mass audience.
I'd argue that the degree to which an organisation would be determined to a large extent by the brands that they 'represent' and the audience they want to reach.
Jun 25 Posted 5 years ago Agree. A couple of points.
Recent Citrus consumer research indicates that marketers are way ahead of the market. Yes, Facebook and, to lesser extent, Twitter numbers look large. However, these remain marginal in terms of high-value marketing tools. Many reasons for this: just a slice of the media pie; limited marketing opportunites; low penetration; audience may not want drive-by advertising.
Social media alone cannot deliver an audience that will move the needle in a big way -- yet.
Finally, we are dealing with digital and traditional agencies that are looking for the next holy grail with a bit too much enthusiasm. I know agencies that preach social media simply because they cannot find another sales pitch to deliver.