Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Leveraging Backlinks and SEO Effectively
Posted on December 23rd 2013
Everyone is constantly concerned about search engine optimization (SEO) and making sure that the most effective backlinks are being used and that they function properly and lead back to the right place.
The mysteries of SEO
Interestingly enough, many professional people believe that they understand completely what they have to do in order to get the content noticed by the search engines. The funny thing about SEO is that the content that is accepted as top quality and high ranking one time may not be viewed the same exact way by the search engines the next time. The challenge here is that why this is the case is rather mysterious and nobody seems to have an easy answer as to why it happens that way. There are many different approaches that you can take in order to successfully wrap your mind around what to do in order to achieve the rankings that you want to achieve, including looking at what you have and figuring out what works and why it works. If you can do that, you can replicate it over and over again and it will prove to be a formula that you can use over and over again with wildly successful results.
In addition to all of the other information that you believe to be true, you are most likely holding onto notions that are not true and the funny thing is that you may not realize it at all.
Every backlink that you use should connect with your content that surrounds it: If one of your pages becomes viral, it will be shared widely, among different types of content and among many different groups of people. With that in mind, it is important to realize that your backlinks, in turn, will appear on a wide variety of websites. You should bear in mind that many of those websites will not be relevant whatsoever to your website or any of the content that you are sharing, not to mention any of your branding. Remember that that is not necessarily a bad thing. Of course, it is very important to realize that there is, at times, a fine line that must not be crossed when it comes to what is appropriate and what is inappropriate to share. You must find at least some small noti0n of appropriateness and some connection between the website and your link. It is never, ever acceptable for your content or your links to be perceived as spam. There has to be some connection.
You can use links that originate from all sorts of sites (exercising caution all the while): If you revisit the concept of viral content, you will notice that there are links all over the place. In fact, the links are wherever the content ends up. Once that happens, you won’t really have any control over where your content ends up. The one thing that you absolutely can control is the quality of your links. You can ensure that they are good quality and that they lead to where you want them to lead. The links themselves as well as where they lead the person who clicks on them are both extremely important.
You don’t need to have a set number of backlinks: There is no right or wrong number when it comes to backlinks. It really depends on a lot of different factors. You should definitely have a good amount of high-quality links in your content. It is; however, difficult to assign an actual number. One thing that you will want to be careful about is using the same links (and ones that go back to the same site ) over and over again. That will be perceived as spam and you definitely don’t want that. Another thing to watch for is if you are the only person who is actually supplying links. That is another way to be perceived and spam. You need to supply links that you are reasonably sure other people will want to click on. Sometimes, you need to ignore what everyone else is saying and go with your instincts. If something feels right to you, do it.
Successful SEO, backlinks, and content are very far from black and white. Figuring out what works and what doesn’t work is far from an exact science. You will learn a great deal through trial and error and you may have failures before you have successes. However, remember that you will succeed eventually and you and your business will be better for it. Whatever you do, make sure that your links help your cause instead of hurting it. There are many different ways to achieve successful link building, such as submitting content to web directories, content creation, asking for what you want, and submitting news releases. There are many more on top of those but those are some to start with. Accomplishing success is right around the corner. You have the tools. Now, all you have to do is use them.