Leveraging Backlinks and SEO Effectively

CompuKol
Michael Cohn CEO, CompuKol Communications LLC

Posted on December 23rd 2013

Leveraging Backlinks and SEO Effectively

Search Engine Optimization MascotEveryone is constantly concerned about search engine optimization (SEO) and making sure that the most effective backlinks are being used and that they function properly and lead back to the right place.

The mysteries of SEO

Interestingly enough, many professional people believe that they understand completely what they have to do in order to get the content noticed by the search engines. The funny thing about SEO is that the content that is accepted as top quality and high ranking one time may not be viewed the same exact way by the search engines the next time. The challenge here is that why this is the case is rather mysterious and nobody seems to have an easy answer as to why it happens that way. There are many different approaches that you can take in order to successfully wrap your mind around what to do in order to achieve the rankings that you want to achieve, including looking at what you have and figuring out what works and why it works. If you can do that, you can replicate it over and over again and it will prove to be a formula that you can use over and over again with wildly successful results.

In addition to all of the other information that you believe to be true, you are most likely holding onto notions that are not true and the funny thing is that you may not realize it at all.

Every backlink that you use should connect with your content that surrounds it: If one of your pages becomes viral, it will be shared widely, among different types of content and among many different groups of people. With that in mind, it is important to realize that your backlinks, in turn, will appear on a wide variety of websites. You should bear in mind that many of those websites will not be relevant whatsoever to your website or any of the content that you are sharing, not to mention any of your branding. Remember that that is not necessarily a bad thing. Of course, it is very important to realize that there is, at times, a fine line that must not be crossed when it comes to what is appropriate and what is inappropriate to share. You must find at least some small noti0n of appropriateness and some connection between the website and your link. It is never, ever acceptable for your content or your links to be perceived as spam. There has to be some connection.

You can use links that originate from all sorts of sites (exercising caution all the while): If you revisit the concept of viral content, you will notice that there are links all over the place. In fact, the links are wherever the content ends up. Once that happens, you won’t really have any control over where your content ends up. The one thing that you absolutely can control is the quality of your links. You can ensure that they are good quality and that they lead to where you want them to lead. The links themselves as well as where they lead the person who clicks on them are both extremely important.

You don’t need to have a set number of backlinks: There is no right or wrong number when it comes to backlinks. It really depends on a lot of different factors. You should definitely have a good amount of high-quality links in your content. It is; however, difficult to assign an actual number. One thing that you will want to be careful about is using the same links (and ones that go back to the same site ) over and over again. That will be perceived as spam and you definitely don’t want that. Another thing to watch for is if you are the only person who is actually supplying links. That is another way to be perceived and spam. You need to supply links that you are reasonably sure other people will want to click on. Sometimes, you need to ignore what everyone else is saying and go with your instincts. If something feels right to you, do it.

Conclusion

Successful SEO, backlinks, and content are very far from black and white. Figuring out what works and what doesn’t work is far from an exact science. You will learn a great deal through trial and error and you may have failures before you have successes. However, remember that you will succeed eventually and you and your business will be better for it. Whatever you do, make sure that your links help your cause instead of hurting it. There are many different ways to achieve successful link building, such as submitting content to web directories, content creation, asking for what you want, and submitting news releases. There are many more on top of those but those are some to start with. Accomplishing success is right around the corner. You have the tools. Now, all you have to do is use them.

CompuKol

Michael Cohn

CEO, CompuKol Communications LLC

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies. Mr. Cohn founded CompuKol Communications to help small businesses and Entrepreneur's distinguish themselves from their competition by building and boosting their visibility, exposure, reputation, trustworthiness, and credibility on the Internet.

CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity.

His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

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Comments

Toby Crabtree
Posted on December 24th 2013 at 12:20AM

Very interesting points shared about SEO and Backlinks. I agree with your point that inorder to get quality backlinks , webdirectories, content and latest tools would be useful.

Spook SEO
Posted on January 9th 2014 at 9:45AM

You don't need to create a large amount of backlinks to your site, all you have to do is to build high quality backlinks and contents and I can assure you that you can be a successful intenet marketer..