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Leveraging Internal and External Social Influence [Infographic]

With 90 percent of purchases subject to social influence, it's no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. To help shed some light on the subject, our latest white paper, the 3 Keys to Influence: Understanding and Leveraging Social Capital gives marketers a framework for maximizing their social influence strategy by specifically, outlining steps to leverage both internal and external brand advocates. Here’s an infographic we put together to give you some key insights from the white paper.

 

 

 

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  • AndyJankowski's picture
    May 15 Posted 2 years ago AndyJankowski

    Thanks for creating and sharing this great infographic. I especially like that you recognized the importanance of internal social influence. In fact, I think internal social influence goes beyond just being a metric for brand advocacy and is equally important for identifying emergent leaders and even the effectiveness of various positions within an organization. More detail in this morning's blog post http://bit.ly/JsG1VD  I know this is a controversial topic and respect all opinions.