Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Leveraging Your Audience to Create Buzz for Your Blog
Posted on July 25th 2013
If you search the web for ways to increase your blog’s overall reach, you’ll probably find tactics for using social media buttons to make your content easily sharable or ways that to optimize your blog posts with relevant keywords. While these are great solutions for driving more traffic to your business’s blog, sometimes the most effective ones are right under your nose. In this case, we are talking about using your audience to promote your blog.
Your readers each have their own social networks of friends and colleagues, and if they find your content to be entertaining and useful, they might just be willing to share it. Developing a strong content marketing strategy to deliver high quality, relevant, and trustworthy information through your blog is just the first step. Here are some ways that you can get your readers to become evangelists for your brand and help spread the word on the Internet about your blog:
As long as you are taking the time to create high quality content that your target audience will find useful and meaningful, leveraging your audience to promote your blog will be easy. The more buzz that you have for your blog, the easier it will be for existing and prospective readers to find your blog online.