LinkedIn Marketing – Why Should I Be on LinkedIn?

Brian Farello Brian Farello Inc., Social Media Consultant

Posted on April 24th 2012

LinkedIn Marketing – Why Should I Be on LinkedIn?

b2b linkedin 300x262 LinkedIn Marketing   Why Should I Be On LinkedIn?


What is LinkedIn Marketing?

LinkedIn marketing is the process of using LinkedIn to grow your business. LinkedIn is the 16th most visited website on the internet. As of March 2011, there were over 100 million users. There are members from every Fortune 500 company and the average income of someone who uses LinkedIn is over $100,000 a year. There definitely is a huge network of people to put your business in front of. That’s why it’s important to leverage the power of LinkedIn and use LinkedIn marketing to take your business to the next level. Read more of my LinkedIn marketing article…

LinkedIn Marketing- What are some features of LinkedIn?

LinkedIn was created for people to make connections. It’s a great platform for connecting with former colleagues, current employers, or other people in your industry. I’m in the social media and network marketing field so I connect with people in my same niche. People who have worked with you can recommend your work. Testimonials serve as a great way for gaining respect from your connections and future employers. Employers can list jobs for potential candidates and candidates can see a list of jobs related to their industry.

LinkedIn Marketing – How do you create your profile?

Here are the steps you need to take to build your LinkedIn profile properly and optimize your profile for LinkedIn marketing…

  1. Make sure you have a picture of yourself. It makes you more reputable and gives the employer/potential connection a frame of reference that you’re an actual person.
  2. Include where you’re based out of and the industry you are in. It’s important to include this so that people nearby in your industry can see your profile and potentially build a further connection.
  3. List your current job title as well as previous jobs that you have held in the past. Make sure to include your job tasks and highlights of your jobs. In addition, you should include your education as well so you can connect with people who went to the same school as you did.
  4. Add your resume to your profile. Make sure that your resume is properly formatted and something that potential employers will want to read.

LinkedIn Marketing – Secret Tips To Build Your LinkedIn Presence

  1. Join as many groups as you can in your niche. By joining groups and participating in these groups, you will gain more credibility as a leader or knowledgeable person in your industry. Ask questions and contribute to conversations. If you contribute a lot to a group, you will show up under the group’s top influences.
  2. Add your social media sites to your LinkedIn profile. Companies especially now want their employees to have some knowledge of social media and how to leverage it in business. Post your updates from Twitter and YouTube and make sure that your tweets and videos are related to your niche. This type of LinkedIn marketing will not only increase your LinkedIn presence but also your social media presence as well.
  3. Add connections by using your e-mail contacts. LinkedIn makes it easy to input your e-mail and link to other applications to send connections to people. LinkedIn marketing and branding yourself as a leader is possible by building a strong network.
  4. Personalize your connection invites. Include something that’s personable to the potential connection such as asking about what they’re working on and groups or connections you may have in common.
  5. Do not spam a connection with your business opportunity. Build relationships with connections by asking questions and building rapport.
  6. Research people that you can potentially connect with. LinkedIn makes it easy to search for people by company, education, and by connections in common. You actually can target it very specifically to find potential people with whom you may have a lot in common. Try to connect with top leaders in your industry.
  7. Make sure to ask for recommendations. LinkedIn profiles with recommendations are properly leveraging LinkedIn marketing and showing that you have credibility for previous experiences.

LinkedIn Marketing – Can Network Marketers Use It?

Network marketers can absolutely use LinkedIn to generate potential leads and to sponsor reps into their business. There should be caution though. It’s inappropriate to spam your business opportunity to someone. People are interested in joining people and not opportunities. Some people you may want to connect with are people in other network marketing companies, people in direct sales, and real estate agents.

A lot of people have been hit hard by the economy and are looking for change. Network marketers should also use social media sites and check out social media blogs to see how to incorporate social media in their marketing strategy as well. Personally, I help market a system called MLSP to help people in opportunities other than my own. I serve as the solution to their problems and help them see results.

It’s all about providing value and using LinkedIn marketing to build strong relationships and potential partners in the future. LinkedIn marketing helps you increase your online presence and definitely help you achieve more respect in the business world. People don’t know the power of LinkedIn marketing and I encourage you to show this your friends and colleagues.

Connect with me on LinkedIn: Thanks for checking out my article on LinkedIn marketing.


Brian Farello

Brian Farello Inc., Social Media Consultant

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