Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
LinkedIn Promiscuity: Should You Be Selective in Whom You Accept Connections Requests From?
Posted on May 9th 2014
In short, not really.
While there are a number of elements of LinkedIn that resemble other networks, successful usage of their platform is much different than the others and you most likely will not be posting anything sensitive in nature. You won’t be posting pictures of your summer vacation or what you had for dinner on LinkedIn anytime soon, nor will you be checking into a coffee shop or sharing home décor tips. You will be raising your personal and business’ brand awareness, identifying job candidates and developing high-quality sales leads…if you use their tools right.
I live by the rule that you never know who is connected to whom, so I generally accept all connection requests. Generally speaking, the people that will want to connect with you on LinkedIn are from your industry or a related industry and more likely to be interested in your content. You may not know them, but they may like what you have to say, which will lead to more social shares of your content, better SEO and more web traffic. Think of everyone you connect with as either a potential targeted inbound lead or someone that could indirectly introduce you to one.
On a somewhat rare occasion, you will accept a connection request from someone you don’t know that abuses the relationship and immediately tries to sell you something. The remedy for that situation is simple: disconnect from that person. I can probably count on one hand how many times this has happened to me in all the years that I have been active on LinkedIn.
Note: This post is an excerpt from my new book: Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn. This book is packed with tips and tricks that I’ve picked up during my years of developing digital strategies for companies of all sizes and industries.
Image credit: Nan Palmero via flickr