LinkedIn Rolls Out “Follow Company” Button

Brad Friedman President, The Friedman Group, LLC

Posted on February 28th 2012

LinkedIn Rolls Out “Follow Company” Button

Yesterday, LinkedIn announced the launch of its Follow Company button. Companies may add this button to their websites, making it easier for customers, clients job seekers and prospects to begin following companies of interest, on LinkedIn.

How does the button work?
If you are logged in to LinkedIn, click on the Follow Company button and you will automatically “Follow” the company. If you are not logged in you will be asked to login in order to follow the company. Once you follow the company it will engage with you through status updates that will appear on your LinkedIn page.

Why follow a Company on LinkedIn?
Following a company on LinkedIn will let you stay up to date on company news, peruse employment opportunities and keep up with isuues the company thinks are important enough to prepare updates about. Here’s a quick video explaining how to find and follow companies on LinkedIn,

LinkedIn boasts having over 2 million companies in its network. Several of those companies have already committed to put the Follow Company button on their websites, like: AT&T, Starbucks, Sony Electronics, American Express OPEN.

If you want to put a follow button on your own company website, just drop by LinkedIn’s Developer Website.

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Brad Friedman

President, The Friedman Group, LLC

Brad Friedman is a “Recovering Attorney” living in Denver, Colorado. In 2010, Mr. Friedman parlayed his passion for technology and his business, legal and marketing savvy into the creation of The Friedman Group, LLC. Brad has developed a group of highly skilled people to work with individuals and businesses to develop strategies that enhance their online presence and engage clients, prospects and referral sources through the power of inbound and social media marketing.

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Reed Pankratz
Posted on February 28th 2012 at 5:41PM

And with this I say, "Thank you LinkedIn!" I have been waiting for this. I personally use LinkedIn almost daily to stay up to date on employment opportunities (I will be graduating in may) and I also search company websites quite often. Having the ability to follow from their websites will make my search at least a little bit easier. I just hope that companies are utilizing this feature! 

-Reed Pankratz

Posted on February 28th 2012 at 11:41PM

You are not alone Reed! I spoke at a local law school last week and those student were saying the same thing.  Good luck!

Posted on February 29th 2012 at 5:30PM

Now this sounds like a great idea to me. I hope that I can figure the whole LinkenIn thing out soon. It is definitely more professional than Facebook and that is one of the things I love about it.

Following a technology company on LinkedIn is now becoming a reality so that people can see what companies are doing and look for job opportunities.

Posted on March 1st 2012 at 6:11AM

I love this feature.  It makes a lot of sense for them to integrate this feature into their site.