As a Content Marketing Tool

Posted on November 1st 2012 As a Content Marketing Tool co-founder Nick Kellet maintains that list making is universal.  After all, Moses came down from the mountain with a list of fundamental laws, Don Giovanni kept a list of his amorous conquests, and a list of last-minute shopping items are often thrust into my hand on Saturday mornings. allows users to easily add tweets, web pages, videos, and images to a list, which can further be added to by others, curated, and voted upon by others.  A toolbar button is available for your web browser, enabling you to add items to lists while you browse the web. “Curation” was a buzz word only a year ago – yet it is still a key part of a marketing endeavor centered around the creation of valuable content.

The kicker for me is that I can easily embed a list into my own website easily, and unlike other curation tools, in HTML format as opposed to javascript or iFrame. This means that I’ll receive the SEO juice of the additional content on my website. Once this content is embedded into a blog post, users can interact with that content – adding items to the list, or even voting on the relative merits of your ideas.

Whenever you curate content using or one of the other curation tools, you have the opportunity to reach out to people to let them know that they’ve been included on the list, or to others with an invitation for their ideas. The list can be kept going for an extended period of time, too, meaning that it can be a basis for ongoing engagement.


Ric Dragon

CEO, DragonSearch

Ric Dragon is the CEO and chief strategist for DragonSearch, a leading digital marketing firm in the realm of internet marketing from search to social. He is the author of the Dragonsearch Online Marketing Manual and Social Marketology (McGraw Hill 2012). In addition to being an artist and a jazz drummer, Dragon has been a speaker at events around the world including Social Media Marketing World, SMX Advanced, NMX, BlogWorld, BrandsConf, 140Conf, SobCon, and more.

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Posted on November 1st 2012 at 7:40AM

Someone tried to leave a comment here, but said it was disabled?

Posted on November 1st 2012 at 8:33AM

Thanks for the suggestion! I've heard the name Listly thrown about here and there but I never knew what it was. I think content curation will strongly influnce search in the future, so it's good to know of more tools to help with the process.

Posted on November 1st 2012 at 11:35AM

Curation is already massively SEO.

We have lots of data to support that on

Here's one example in a post I wrote.

Posted on November 1st 2012 at 10:48AM

Thanks for this marketing tool.  I just signed up and started a couple lists.  It will be intersting to see how this works.  

Posted on November 1st 2012 at 11:33AM

Thanks Ric.

People need to signup for the Publishey Key to install get the full SEO benefits. Her'es the link in case they don't find it. 


Posted on November 1st 2012 at 1:14PM

Ooh, I hadn't heard of yet! Thanks for the heads up. Sounds like a great tool! Gonna go check it out...

Posted on November 1st 2012 at 4:03PM

I am a great believer in and major convert to listly. One reason is because in this day of major "MAJOR" information overload it’s so much easier to process information in lists!  I also see the far reaching application of listly to marketers down the road. It's not just the lists.

I've used it on several posts and have been experimenting with Lists of Questions Entrepreneurs need to ask to be successful. I hope you'll add a question to showcase your expertise on one of our lists. You can find them on the website or just search listly for @EQLIST.

Our experimentation has resulted in our learning a great deal on how to use listly and also what doesn't worK!.

Thank you, this is a great post and one I can use as a self appointed ambassador of listly. CASUDI