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Yahoo updated its search engine earlier this year to include essential facts about any business in the US right on its results page. Taking things a step further, Yahoo’s senior director of product management, Anand Chandrasekaran, announced yesterday that they have partnered with Yelp “bringing more business listings, more photos, and more reviews” to the table.
Recode’s Kara Swisher reports that “this is part of an effort by CEO Marissa Mayer to boost search revenue and improve experience, as the Silicon Valley Internet giant looks to increase its market share against the relentless juggernaut of Google.”
To us, one thing is clear: local search is becoming more and more important. To give you an idea of how big its scope is, here’s a list of services that fall under “local search”:
Facebook Graph Search
Yahoo’s local search results
GPS devices (you can search for points of interest around and navigate to them)
And that’s just scratching the surface. An increasing number of services are becoming more “context aware,” i.e. they provide users with information tailored to their devices, locations and interests.
The first, and possibly biggest, step for local businesses to get featured in local search is to get their presence sorted out. They need to have mobile-friendly websites with key information prominently featured on the homepage, and they need to have consistent listings on all major directories and review sites.
Devon Hennig is a blogger, copywriter, and grammar tyrant for VendAsta Technologies. With a marketing degree from the University of Saskatchewan and experience as an entrepreneur, he knows his way around social media and Reputation Management better than he knows his own neighborhood.