- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
The Local Search Game is On: Yahoo Partners With Yelp to Enhance Search Results
Posted on March 14th 2014
Yahoo updated its search engine earlier this year to include essential facts about any business in the US right on its results page. Taking things a step further, Yahoo’s senior director of product management, Anand Chandrasekaran, announced yesterday that they have partnered with Yelp “bringing more business listings, more photos, and more reviews” to the table.
Recode’s Kara Swisher reports that “this is part of an effort by CEO Marissa Mayer to boost search revenue and improve experience, as the Silicon Valley Internet giant looks to increase its market share against the relentless juggernaut of Google.”
What does this mean for your SMB clients?
To us, one thing is clear: local search is becoming more and more important. To give you an idea of how big its scope is, here’s a list of services that fall under “local search”:
Facebook Graph Search
Yahoo’s local search results
GPS devices (you can search for points of interest around and navigate to them)
And that’s just scratching the surface. An increasing number of services are becoming more “context aware,” i.e. they provide users with information tailored to their devices, locations and interests.
Helping SMBs with local search
The first, and possibly biggest, step for local businesses to get featured in local search is to get their presence sorted out. They need to have mobile-friendly websites with key information prominently featured on the homepage, and they need to have consistent listings on all major directories and review sites.