With web-based logo design services like crowdSPRING and 99designs, it’s often fast and convenient to create or update a logo, even if you’re an independently employed person or an organization with a small budget. But the low costs of these services, as well as their relative ease of use, doesn’t mean the process of creating a visual brand identity is simple or that it’s something anyone can do. The “owner” of the logo still has to have a good sense of design and must be particularly cognizant of unique requirements for logo representation via various digital channels.
Having undertaken a logo design project ourselves earlier this year in conjunction with our rebranding efforts, I can attest to how challenging it can be to create a well designed logo that meets a wide-range of often nuanced and easily overlooked criteria. This post offers guidance based on some of the things we learned. You may also want to read the complementary post:
Most of us know the basic elements of a good logo design in terms of representing the core ideals of an organization and/or its products and services. But there are a number of unique factors that should be considered to ensure the logo design works well in a variety of digital applications. Here are some things to keep in mind:
Those are my primary digital considerations for logo design. What other factors would you suggest? As always I welcome your feedback and questions.