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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
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But if there is one thing that is obvious in all the noise, it is this: while the technology has matured, digital marketing skills, capabilities and processes are comparatively immature.
Marketing automation software delivers impressive outcomes:
The presentation below is a case study of one of Marketo’s own omni-channel campaigns. It reveals that the digital long tail is indeed, a very long trail. But careful planning and management can, with targeted content, deliver value across your marketing programs – not only for your digital work.
Gavin is the author of Servant of Chaos, one of Australia’s leading marketing blogs and is the co-publisher (with Drew McLellan) of the ground-breaking collaborative marketing book series, Age of Conversation. Gavin has worked in agencies (leading the global digital strategy for McDonald’s) and delivered ground breaking digital programs and platforms for B2B companies like SAP and IBM.
Formerly the Social Media Director for SAP's Premier Customer Network, he runs a marketing consultancy "The Social Way" and is an industry analyst with Constellation Research, Inc focusing on disruptive technology and emerging marketing practice.
In what little spare time is left to him, he works with young people as president of local non-profit organisation, Vibewire.