How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

Look Away, I'm Hideous

Remember that great scene is Seinfeld where Kramer invited Jerry into his "smoking lounge" apartment for pipe night? 

ImageAfter Jerry told Kramer his face was being disfigured by all the smoke, Kramer looked in a toaster (mirror), and said to Jerry, "look away...I'm hideous." Kramer knew something about human nature we all should keep in mind when it comes to social media: our friends and fans like us, but there are just certain things they don't need to see.

Rob Gronkowski  has been called out injudiciously by the sports media for letting it all hang out at a post-Super Bowl party.  Gronkowski is a record-setting tight end for the New England Patriots who played in the Super Bowl with an ankle injury and, unsurprisingly, had a less-than-stellar game.  Gronkowski was captured on film dancing and getting a little crazy at a team-sponsored party following the game.  To add insult to injury, former teammate turned sports analyst, Rodney Harrison, made a big stink about his "inappropriate behavior."  ESPN's flagship morning show, Mike and Mike, devoted a large segment of their Thursday morning show to the subject (and showed the video way too many times). 

In March, a new movie called Project X will grace the big screen. The flick glamorizes the idea of catching people on video doing stupid and dangerous things to get their "five minutes of fame" (nod here to Jackass phenomenon).  The film depicts a teen party that escalates into a wild affair as party-goers try to create viral videos of their escapades.

Has social media created a monster?  Dare I say, it is feeding an awful addiction to voyeurism, and creating unwanted headaches for PR offices everywhere? Yes, we are interested in knowing all the latest news on Twitter and following our favorite entertainers. But honestly, criticizing a 27-year-old guy for acting foolish at a party after a devastating loss? Gronkowski is only guilty of one very glaring sin: the guy cannot dance. Back to Seinfeld: remember what happened when Elaine cut loose and danced at an office party?  Look away, it's hideous.

Image

Join The Conversation

Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...