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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
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Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Looking Back at the Top Marketing Trends of 2013 [INFOGRAPHIC]
Posted on December 4th 2013
No matter the industry you’re in, the marketing landscape is always evolving. Five years ago, Facebook hadn’t yet hit 100 million users - a far cry from the 1.19 billion the company boasts today. Twitter was still seen as a place to share what you had for breakfast that morning - but since then it has become a powerful social tool that can mobilize the masses to share important (and not so important) news and information. And iPads only came onto the scene in 2010.
Given the major changes in technology that leads to a shift in how people consume content, be it information, entertainment or commercial - it’s no surprise that brands have to change their approach to marketing in order to reach their ideal audience.
To help brands understand what has changed and where we’re headed, Uberflip’s latest infographic offers a recap of the top marketing trends of 2013. Content marketing, multiplatform audiences, changes in search engine marketing and the rise of native advertising are just some of the topics covered in this retrospective.
What are the biggest marketing changes of the past year? How have these affected the way brands behave? What should marketers pay attention to in the months to come? See below!