Jun 26 Posted 1 year ago
"Your customers may be well-intentioned as they’re posting updates and tweets with your campaign hashtags, but they may not be conveying your message in a way that you originally intended."
Very true. The NYPD had exactly this problem when they solicited input from the public on their Twitter feed (see: http://www.bbc.com/news/technology-27126041).
February 16, 2016An exclusive, live webinar from Social Media Today February 16th, 2016 at 12pm EST / 9am PST The question marketers have been asking themselve...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...