Jun 26 Posted 2 years ago
"Your customers may be well-intentioned as they’re posting updates and tweets with your campaign hashtags, but they may not be conveying your message in a way that you originally intended."
Very true. The NYPD had exactly this problem when they solicited input from the public on their Twitter feed (see: http://www.bbc.com/news/technology-27126041).
Webinars On Demand
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
May 25, 2016Up to 80% of email databases are classified as inactive. These "sleepy subscribers" haven't engaged with your emails in months, which negativ...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...