Jun 26 Posted 10 months ago
"Your customers may be well-intentioned as they’re posting updates and tweets with your campaign hashtags, but they may not be conveying your message in a way that you originally intended."
Very true. The NYPD had exactly this problem when they solicited input from the public on their Twitter feed (see: http://www.bbc.com/news/technology-27126041).
May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 28, 2015Hundreds of thousands of conversations happen on social media every day, which means there are countless opportunities for your brand to join in...
April 24, 2015Pinterest is a critical channel for any e-commerce brand. With over 70 million registered users, it deserves to be a big part of any social...
April 10, 2015With its 271 million monthly active users who produce 500 million tweets per day, it’s getting harder and harder to ignore Twitter as an im...