Losing Twitter Followers? How to Gain and Keep More

3H Communications
Miriam Hara Owner/Partner, 3H Communications

Posted on January 11th 2013

Losing Twitter Followers? How to Gain and Keep More

Have you noticed you’ve been losing Twitter followers and you don’t know why? Did you work hard to gain your followers and find yourself struggling to keep them? Do you have numbers but a very small engagement ratio? If you’re losing followers, then there is a good chance you need to adjust some Twitter techniques to stop this from happening.

Let’s take a look at how to gain and keep more Twitter followers:

Retweet like you mean it- One way that you can build and keep more Twitter followers is to retweet posts from other people. But be deliberate about it- don’t just spam RTs down your feed. Instead, take time to spot good posts from your network and share it, retweet from the blogs that you read and other great content you find on the Web.

Send @ Replies- Retweeting and sending @ replies to people is another good way to get them to follow you back. You don’t have to be following someone to talk to them or to see their tweets (unless they have a protected feed) so a good way to get more followers and to keep the ones you have is to take time to talk with people. Comment on their tweets, something interesting you read in their profile or tweet their blog post and you will find more people following you back and those who do follow staying around longer.

Follow Friday- Although it’s been around forever and is sometimes abused, Follow Friday (#followfriday) is still a good way to gain more followers and to keep the ones you have. If a follower sees that you are recommending them to your feed, they are much more likely to continue following you.

Buy some Twitter followers- It’s not enough just to buy Twitter followers though. You need to engage with those targeted users to keep them around. Did you buy Twitter followers and then fail to do anything to boost engagement? Buying followers will only get you so far if you don’t provide something for them to interact with. Even targeted fans will grow bored if you’re not using your Twitter stream correctly.

Create a Twitter content plan- Finally, the best way to get more followers to your Twitter is to create a Twitter content plan. Sit down and think about your target audience and your goals for using Twitter. What do you hope to accomplish with your Twitter account? What will your target audience want to read about from you? What types of content can you produce and share that will be of most value to them? Spend some time researching and planning and then you will have a Twitter feed that’s full of regular followers.

Twitter is a fast-paced micro-blogging social platform. If you’re losing Twitter followers, there’s a good chance you’re just boring them. While it only takes a few minutes to type out 140-characters or less, it pays off in the long run to put some thought into what you’re sharing.

Do you have some tips of your own to add to the list?

Lisa Mason is a Twitter addict, content marketing specialist and lover of all things social. Drop by and say hi @writerlisamason.

Comments

I really want to caution every single person that is reading this that this bit about Purchasing followers:

"Buy some Twitter followers- It’s not enough just to buy Twitter followers though. You need to engage with those targeted users to keep them around. Did you buy Twitter followers and then fail to do anything to boost engagement? Buying followers will only get you so far if you don’t provide something for them to interact with. Even targeted fans will grow bored if you’re not using your Twitter stream correctly."

This is 100% Bad Advice. Do NOT do this. (I want to help you and save you the money, time and trouble.) These followers are not real and you cannot engage with them. It will not help you in any way, it will only dilute your stream and quite possibly fill it with spam. There are just a few ethical delemmas with doing this as well but I will save that for a future post. 

 

With all due respect Lisa, I agree with Coffee and think the recommendation to buy Twitter followers is terrible advice! Not only is it unethical, but it provides no results- other than a misleading follower count.

I did enjoy the entire post until the point in which you recommend "buying twitter followers". That I don´t think is neither ethical nor recommendable at all. Twitter followers should be gained in a dual, interactive process, providing valuable content, engaging in conversations and so forth.

Other than that, all your recommendations sound good to me.

We agree! Lisa is a great writer and guest blogger, but that tip should've been changed.  When you buy followers you're not buying loyalty.  It's buying empty, none interactive, fake people.  We believe whole heartedly at 3H that your consumers and clients should be able to trust your brand and the social media interaction you have with them. The phrase "It's not the size, it's how you use it" can be applied to social media. It's not about the number of followers you have it's how much you interact and provide good solid content to your followers/fans that make the difference.

Thank you all for the comments and feed back on this post.

My opinion is different. I have many followers now without effort. Buying twitter followers is better than posting your twitter account in different websites saying "FOLLOW ME" just like a beggar. Sorry for that but that's true and based on experience. Now I read this article http://www.buytwitterfollowers.org/ then I proved that there are genuine and not fake Twitter followers vendor.