Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Major U.S. Brands and Social Media [Infographic]
Posted on January 18th 2013
Social media has gone mainstream, and businesses that fail to recognize this will be left behind or soon out of business. Major U.S. brands have recognized the extraordinary power of tapping into social media for marketing and promotional purposes. Millions of Internet users use social networking websites each and every day—Facebook alone has 1 billion active users while YouTube attracts 800 million unique visitors per month.
How are top U.S. brands incorporating social media into their marketing arsenal? American Eagle Outfitters and Abercrombie and Fitch, two major clothing retailers, use Facebook to promote sales and new seasonal clothing choices. Victoria’s Secret has created its own YouTube channel where Internet users can view supermodels sporting some of the chain’s world-famous bras, panties, lingerie, and beauty collections. It’s also using Pinterest, the most popular photo-sharing website on the Web today, to market and promote sexy lingerie as well as inspirational messages geared to women.
Have you witnessed any major brands trying to reach you via social media. Please share in the comments! Take a look at the awesome infographic below to learn more about retail marketing and social media.