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Manage Your Pinterest Account in 10 Minutes a Day [INFOGRAPHIC]

 

Social media marketing has gone visual. 

Pinterest marketing Manage Your Pinterest Account in 10 Minutes a Day [Infographic]Brands are increasingly focusing their efforts on using distinct imagery to educate and engage their audiences. A picture really is worth a thousand words and Pinterest, the online pinboard, has taken center stage. Shareholic reports that Pinterest is second only to Facebook when it comes to driving referral traffic. The lifespan of a pin is the longest of any social media post, which is why it’s important to manage your Pinterest account to your best advantage.

 


The lifespan of a pin is the longest of any social media post.
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Social media marketing is time-consuming. Putting your brand’s best foot forward generally entails managing multiple social media profiles. The daily activities necessary to be effective on each platform can be very labor-intensive. Mitt Ray of Social Marketing Writing has created the useful infographic below to help you get your arms around your Pinterest account and manage it effectively in just a few minutes a day. Check out his tips and put them to work for your visual marketing initiatives on Pinterest.

Be prepared

Before you begin managing a Pinterest account, it’s important to plan ahead in order to achieve maximum engagement.

  • Set goals. Decide what you want to achieve — grow your followers, increase website traffic, improve sales, increase repins, etc.
  • Find your most popular boards and pins. This inventory will help you determine what is most popular with your audience.
  • Subscribe to useful content. Blogs and other Pinterest boards will provide shareable images.
  • Save articles and images you like. This will help you build a backlog of visual content.
  • Pin when it’s most effective. Pins that are posted 2:00-4:00pm and between 8:00pm and 1:00 am receive the most engagement.

Managing your Pinterest account

Now that you’re prepared, you can methodically manage your Pinterest account.

  • Respond to comments. Comment on pins shared from your website, on repins, and on pins in which you are mentioned. Limit your number of comments to 2 or 3 at a time — more than this will cause your account to be flagged.
  • Repin and like some pins. Liking pins is a great way to same images you can pin later.
  • Schedule your pins. Use Pinterest’s scheduling feature to distribute your pins throughout the day and keep fresh content in front of your followers.
  • Cross-promote. Share your pins on Facebook, Twitter, LinkedIn, and your other social media profiles to drive traffic and audience engagement.

How to Manage Your Pinterest Account in 10 Minutes a Day Manage Your Pinterest Account in 10 Minutes a Day [Infographic]

 

Join The Conversation

  • Feb 25 Posted 1 year ago Carrie Lorentz

    Since I never heard of this Repinning Feature either, I decided to Google it, seems it doesn't exist and neither od Secret boards as mentioned in the article. I did find this information tho. you can schedule pins from the internet, but not your own. Better than nothing right! Enjoy! 

    http://pinnablebusiness.com/how-to-schedule-pins-on-pinterest/

     

  • souravghosh's picture
    Jan 15 Posted 1 year ago souravghosh

    Thanks a lot Ma'am. I am using Pinterest for some time, but needed this guide to get productive on the platform. 

  • daileywealth's picture
    Jan 13 Posted 1 year ago daileywealth

    Great article. I'm curious. What tools do you use to schedule your pins?

  • betseyheidrick's picture
    Jan 13 Posted 1 year ago betseyheidrick

    Great ideas, Pam, thanks! My eyeballs nearly jumped out of their sockets when I saw "Use Pinterest’s scheduling feature to distribute your pins throughout the day and keep fresh content in front of your followers" because I wasn't aware of this feature. I did some pursuing online and still couldn't find a scheduling feature within Pinterest....can you elaborate a little bit on this point? Did you mean a paid service like ViralTag? I have been hoping for some time--as I'm sure many of my fellow social media managers would agree--that Pinterest would add a scheduling feature, so your article has me very curious! Thanks!

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