Manage Your Pinterest Account in 10 Minutes a Day [INFOGRAPHIC]

PamDyer
Pam Dyer Marketing Director, SolutionsIQ

Posted on January 13th 2014

Manage Your Pinterest Account in 10 Minutes a Day [INFOGRAPHIC]

 

Social media marketing has gone visual. 

Pinterest marketing Manage Your Pinterest Account in 10 Minutes a Day [Infographic]Brands are increasingly focusing their efforts on using distinct imagery to educate and engage their audiences. A picture really is worth a thousand words and Pinterest, the online pinboard, has taken center stage. Shareholic reports that Pinterest is second only to Facebook when it comes to driving referral traffic. The lifespan of a pin is the longest of any social media post, which is why it’s important to manage your Pinterest account to your best advantage.

 


The lifespan of a pin is the longest of any social media post.
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Social media marketing is time-consuming. Putting your brand’s best foot forward generally entails managing multiple social media profiles. The daily activities necessary to be effective on each platform can be very labor-intensive. Mitt Ray of Social Marketing Writing has created the useful infographic below to help you get your arms around your Pinterest account and manage it effectively in just a few minutes a day. Check out his tips and put them to work for your visual marketing initiatives on Pinterest.

Be prepared

Before you begin managing a Pinterest account, it’s important to plan ahead in order to achieve maximum engagement.

  • Set goals. Decide what you want to achieve — grow your followers, increase website traffic, improve sales, increase repins, etc.
  • Find your most popular boards and pins. This inventory will help you determine what is most popular with your audience.
  • Subscribe to useful content. Blogs and other Pinterest boards will provide shareable images.
  • Save articles and images you like. This will help you build a backlog of visual content.
  • Pin when it’s most effective. Pins that are posted 2:00-4:00pm and between 8:00pm and 1:00 am receive the most engagement.

Managing your Pinterest account

Now that you’re prepared, you can methodically manage your Pinterest account.

  • Respond to comments. Comment on pins shared from your website, on repins, and on pins in which you are mentioned. Limit your number of comments to 2 or 3 at a time — more than this will cause your account to be flagged.
  • Repin and like some pins. Liking pins is a great way to same images you can pin later.
  • Schedule your pins. Use Pinterest’s scheduling feature to distribute your pins throughout the day and keep fresh content in front of your followers.
  • Cross-promote. Share your pins on Facebook, Twitter, LinkedIn, and your other social media profiles to drive traffic and audience engagement.

How to Manage Your Pinterest Account in 10 Minutes a Day Manage Your Pinterest Account in 10 Minutes a Day [Infographic]

 

PamDyer

Pam Dyer

Marketing Director, SolutionsIQ

Pam Dyer is an integrated marketing executive dedicated to helping companies grow via innovative branding and audience engagement programs. She delivers results by leading teams to create forward-looking strategies and translate them into measurable tactics, iterating as needed to achieve corporate goals. She is a big-picture thinker and relationship-builder who thrives in environments where collaboration is embraced. Pam has a passion for achieving business results through supporting people, growing teams, and sharing success.

Pam authors an award-winning blog, Pamorama, which helps businesses optimize their brands, create customer engagement, and drive sales by using social media channels and content marketing programs. She has educated thousands of people about how to create, manage, and measure outreach initiatives on Facebook, Twitter, LinkedIn, Pinterest, Google+, and other social networks. Pam has a global footprint and routinely receive questions and comments from her audience, the majority of whom are in the U.S., Canada, Europe, Australia, the Philippines, India, South Africa, and the United Arab Emirates. Her content is syndicated via Social Media Today, Business2Community, Yahoo! Small Business Advisor, CustomerThink, Google News, Mediabistro, and other outlets.

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Comments

betseyheidrick
Posted on January 13th 2014 at 12:11PM

Great ideas, Pam, thanks! My eyeballs nearly jumped out of their sockets when I saw "Use Pinterest’s scheduling feature to distribute your pins throughout the day and keep fresh content in front of your followers" because I wasn't aware of this feature. I did some pursuing online and still couldn't find a scheduling feature within Pinterest....can you elaborate a little bit on this point? Did you mean a paid service like ViralTag? I have been hoping for some time--as I'm sure many of my fellow social media managers would agree--that Pinterest would add a scheduling feature, so your article has me very curious! Thanks!

daileywealth
Posted on January 13th 2014 at 12:47PM

Great article. I'm curious. What tools do you use to schedule your pins?

souravghosh
Posted on January 15th 2014 at 8:40AM

Thanks a lot Ma'am. I am using Pinterest for some time, but needed this guide to get productive on the platform. 

Carrie Lorentz
Posted on February 25th 2014 at 2:11AM

Since I never heard of this Repinning Feature either, I decided to Google it, seems it doesn't exist and neither od Secret boards as mentioned in the article. I did find this information tho. you can schedule pins from the internet, but not your own. Better than nothing right! Enjoy! 

http://pinnablebusiness.com/how-to-schedule-pins-on-pinterest/