Managing On the Edge of Chaos

Jay Deragon NextGen Digital Strategis, Strategic Intentions

Posted on August 7th 2012

Managing On the Edge of Chaos


The primary goal of change agents are to initiate, facilitate, and support successful change efforts within an organization.

Organizational leaders traditionally use change agents to “stir up the status quo” in order to engage people in creative thinking. However, the stirring up can come back to bite change agents and the organizational leader if those threatened most by the change aim to undermine the efforts. Efforts to undermine change creates chaos.

Change becomes chaotic when employees see and hear two or more different change methods and messages. A leader may attempt to adopt new thinking supported by the influx of new knowledge while the behavior of management may be delivering a totally different message and the same old methods.  The newly empowered change agents (employees) equipped with new tools and new methods find themselves stuck in the middle of conflict between the new and the old methods and messages.  This conflict throws the organization off balance and into chaos.

Throwing an organization off balance could possibly send it in a downward spiral towards dissemination by ultimately compromising the relational integrity with employees, suppliers and customers to the point of no return. The only way to effectively manage chaos is for leadership and management to admit the dysfunction between the two or more methods and messages then unify efforts and intents.  By recognizing and admitting the chaos people are enabled to adjust to a state of existence which lies “on the edge of chaos”.

Being on the edge of chaos forces organizations to find new, creative ways to evolve and stay ahead (Learning). Good examples of such learning organizations are found throughout the field of technology as well as the airline industry, namely organizations such as Southwest Airlines, which used re-invention not just for survival, but also to prosper in an otherwise dismal market. In contrast, there are organizations which find themselves struggling for survival because they simply do not address nor manage the chaos created by the lack of knowledge and the need for change.

Organizations that are battling to stay alive must recognize the element of chaos created by disjointed change efforts and the lack of knowledge. Unless leadership and management are unified in methods and messages the people cannot effectively self-organization and manage the organization through chaos.

On the other side of chaos is transformation if the organization is led and managed with new knowledge. Knowledge without action is the accumulation of trivia. Leadership requires action. Action, however, must be managed.  That is why it is critical that leadership and management are on the same page. Otherwise managing on the edge of chaos will create stagnation and then decline.


Jay Deragon

NextGen Digital Strategis, Strategic Intentions

Jay Deragon — is an author, NextGen strategist and speaker based in Nashville, TN. Jay is driven to help organizations realize and fulfill their purpose.

As someone who has grown and sold numerous businesses — from several web start ups to a mobile technology offering and built a management consulting firm plus worked with Fortune 500 firms — over the last 25 years, Jay knows what it takes to make business meaningful and valuable.

He's worked with major companies like IBM, Fox News, Nextel, ESPN, Disney and many others as well as numerous technology startups. He's provided a variety of strategic consulting services to help organizations develop new product strategies, enter new markets, defend against competitors, and optimize revenues. 

He's provided strategic services for companies worldwide. Industries served include: Aviation, Financial, Insurance, Wireless, Education, Cable, Non-Profit, Healthcare, Entertainment, Media, Retail and Technology.

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