The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay ThereContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Managing Social Media Marketing with the 3 Cs: Curator, Content and Calendar
Posted on July 13th 2013
Social media marketing has become a staple in online business. It is the internet equivalent of word-of-mouth advertising. It is not like traditional advertising where a business talks one way. It works as a 2-way conversation. As you publish posts, your readers will make comments about them and this is your chance to tell them about your business or simply to build your reputation.
Many people find it confusing and there are so many different platforms to use. In this article, I'm going to offer some advice and discuss the three C's of social media marketing. These are curator, content and calendar.
#1 C – Curator
The first letter C stands for curator and this is your point person for social media marketing campaigns. Whether you do it yourself or pay somebody else, it is important to have a single person who is in charge of all social media campaigns to avoid confusion. There are so many different social media outlets these days that it is hard to keep up with all of them. Even if you're only using Facebook and Twitter, it is easy to lose your direction and focus if you are not careful.
You also want to make sure that there is consistency in the posts that you publish. People will not come back to read your content if all your posts are about the same thing based around your industry. They need to be engaging and blended with images, videos and articles.
#2 C – Content
The second letter C stands for content. Content is king and this is what attracts your readers. As long as you have good, relevant content, people will come back to your site or social media page to read more.
Businesses need to remember that content is about building reputation and authority. That is why it is important to publish good content that is both original and educates your readers. Your posts should be at least 80% educational, and less than 20% promotional.
If you want loyal readers and clients, you must give them something of value.
For more details on types of content to post on your social media, you can download my free content guide: Ultimate Guide to Social Media Content Creation.
#3 C – Calendar
The third C stands for calendar. You need to plan your efforts ahead of time so that they will be organized and consistent. There is a lot of competition on the internet, and if you want to keep your readers you need to make sure that your content is not only of high quality, but is also released regularly.
When you are publishing posts it is crucial that you have a plan in place to keep it up. Your readers will expect it and it will help you stay organized and on-task. Once you have your content calendar in place, you can preschedule these posts through a platform like Hootsuite or even direct through Facebook with their new scheduler.
Keeping track of the times and dates you publish posts should be done for analyzing your efforts. You need to know which campaigns are working, and which ones you should discontinue; otherwise, you may be doing a lot of work for nothing.
Social media is a profitable tool for businesses when used correctly. It can seem overwhelming at times, but it does not have to be difficult. Remember the three C's of social media marketing: put one person in charge (curator), create good content that is educational and offers value (content) and develop a routine (content calendar) that you can follow. Staying organized by following these three steps actually brings in a fourth ‘C’. The fourth ‘C’ is conversion of activity into sales.